NWCUA Seeks New Members for 2014 Committees and Task Forces
October 29, 2013
Oct. 29, 2013
“You must be the change you wish to see in the world.”Mahatma Ghandi
Ghandi may not have been thinking about Grassroots Advocacy or Defense Fund Oversight when he spoke about the value of service to others, but the concept certainly applies to the Northwest Credit Union Association’s call this week for members to serve on those two committees—and eight others—in 2014.
“Thanks to a very engaged membership, we enjoy a strong Association. I’m particularly enthusiastic about the committee and task force structure we have set out this year. This structure will officially set our strategic plan in motion—where market share matters,” says NWCUA Board Chair Debie Keesee.
“I’m particularly enthusiastic about the committee and task force structure we have set out this year. This structure will officially set our strategic plan in motion—where market share matters.”NWCUA Board Chair Debie Keesee
“Voices and fingerprints are needed,” NWCUA Chief Operating Officer Denise Gabel says, “so please raise your hand. Let us know how you would like to move the needle on behalf of Northwest credit unions and consumers.”
Gabel says the NWCUA has no desire to “have committees just for the sake of having committees.” The goal, she says, is to give members a more active leadership role in the Association’s efforts to emphasize the structure, value, and impact of the credit union movement.
The deadline for applications is Monday, Nov. 4; application forms are available here. Keesee and NWCUA President/CEO Troy Stang will review the applications and appoint committee and task force members by mid-November.
“This is such a good time of the year,” Gabel says. “It’s a time not only to reflect on prior accomplishments, but also to look forward to a new year. That’s why we’re excited about our new committee and task force structure. We get jazzed about this process, because it signals a deeper engagement with the people who make the Association hum.”
The new structure includes two new task forces created specifically to address value and impact:
- Value Creation Task Force: Task force members will identify, cultivate and serve as incubators for emerging trends and financial-services innovations. They’ll gather ideas, lead testing, and drive implementation of products that benefit consumers, credit unions, partners, and the Association.
- Strategic Market Share Task Force: This task force will develop messaging strategies to grow credit unions’ market share throughout the Northwest. By offering their executive-level marketing and communications expertise and sharing best practices from their organizations, members will identify messages that resonate with the public and create opportunities for outreach.
Also new this year is a 2014 Governance Review Task Force, which will make recommendations about the future composition of the NWCUA board—board size, district and/or at-large seats, asset sizes, district boundaries, etc.—and the proportionate representation of credit unions headquartered and operating in the Northwest. (This review was outlined during the 2010 merger process.)
Other NWCUA committees include:
- Oregon Governmental Affairs Committee: This committee will make recommendations to the NWCUA board ongovernmental relations issues—including legislation, lobbying strategies, grassroots involvement, and regulatory advocacy—that affect Oregon credit unions.
- Washington Governmental Affairs Committee: This committee will make recommendations to the NWCUA board ongovernmental relations issues—including legislation, lobbying strategies, grassroots involvement, and regulatory advocacy—that affect Washington credit unions.
- Defense Fund Oversight Subcommittee: Subcommittee members will oversee the use of the Defense Fund and determine the best strategies for raising funds for advocacy,governmental affairs, and public communications needs.
- Grassroots Advocacy Subcommittee: This subcommittee willprovide Northwest credit unions with the ideas, tools, training, and inspiration they need to advocate at the grassroots level for legislative and regulatory policies that support the credit union movement.
- Political Action Subcommittee: Governed by a board of trustees chosen from Oregon and Washington credit unions, this subcommittee is responsible for setting fundraising goals, assisting in fundraising strategy and reviewing expenditures and annual reports on behalf of Oregon and Washington state CULAFs; supporting fundraising strategies in the region for CUNA’s national political action committee; and supporting candidates and committees who support the credit union movement.
- Regulatory Advisory Subcommittee: Members of this subcommitteeworkwith regulatory agencies to develop responsible rules and regulations affecting credit unions. They also gather information from members to help the Association set its regulatory priorities.
- Awards Committee: This committee isresponsible for the overall administration of the NWCUA’s annual awards program—including Summit, Spectrum, Advocacy, Chapter, Directors, and CUNA awards—which recognizes and honors the Northwest credit union community for its advocacy efforts and community service.
For more information about all 10 committees, contact Christine Duncan at 206.340.4813 or firstname.lastname@example.org.
Questions? Contact Gary Stein: 503.350.2216, email@example.com.
Posted in NWCUA.