Unitus Celebrating International Credit Union Day With Contest, Crayons and Candy; Is Your Credit Union Joining In The Fun?

Why do Unitus Community Credit Union members appreciate their credit union?

The answer to that question will be worth $50 to two lucky members who post their responses to Facebook or Twitter from Oct. 7-17, when Unitus celebrates International Credit Union Day with a “Why I Appreciate My Credit Union” contest.

Unitus members also are invited to stop by any branch from 9 a.m.-2 p.m. on Thursday, Oct. 17. There they’ll find ICU Day coloring pages and crayons, ICU Day-branded packets of Skittles and plenty of refreshments, Community Marketing Coordinator Aimee Berg says. Winners of the $50 Unitus gift cards will be selected in a random drawing.

It’s all part of a worldwide ICU Day celebration, when credit unions in more than 100 countries will reflect on the movement’s history and promote its achievements. ICU Day has been celebrated on the third Thursday of October since 1948. Its ultimate goal: to raise awareness about the great work that credit unions are doing around the world, and to give members the opportunity to get more involved.

This year’s theme, “Credit Unions Unite for Good,” builds on the Credit Union National Association’s (CUNA) ongoing “Unite for Good” campaign. That campaign serves as a unifying vision for U.S. credit unions by creating awareness and fostering service excellence to encourage Americans to choose credit unions as their best financial partner.

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The Northwest Credit Union Association is joining the celebration by offering T-shirts, hoodies, posters, and more that are all adorned with a unique design chosen by member credit unions. Those items are on sale at Goodjoe.com; 15 percent of all sales will benefit Credit Unions for Kids. Be sure to order your items by Oct. 10 to receive them in time for ICU Day.

Will your credit union be celebrating, too?

Both CUNA and the World Council of Credit Unions have created Web pages filled with resources that credit unions can use—including posters, logos, member gifts, marketing ideas, and more—to build a festive week around ICU Day. Among the suggestions:

  • Take part in a summer “Paint-A-Thon” to help older members—or anyone else in your community who is physically unable to paint their own home. Take plenty of pictures of your team, and publicize your activities during International Credit Union Week.
  • Plant a tree in a nearby park or on your credit union grounds. Coordinate a local beautification program. Sponsor a community clean-up effort or other charitable event.
  • Adopt a social service agency for the day or week and recruit staff and members to help out with tasks like serving meals, filing, and cleanup.
  • Hold a fundraising event for “Credit Unions for Kids” or another charity.

How will your credit union celebrate ICU Day? Send your plans to Gary Stein at gstein@nwcua.org, and we’ll share those ideas in future Anthems.

It’s a great opportunity, needless to say, for Northwest credit unions to “unite for good.”


Questions? Contact Gary Stein: 503.350.2216, gstein@nwcua.org.

Posted in Events.