How Will You Celebrate International Credit Union Day?

Credit unions in more than 100 countries will “unite for good” on Oct. 17, when they reflect on the movement’s history and promote its achievements on International Credit Union Day.

ICU Day has been celebrated on the third Thursday of October since 1948. Its ultimate goal: to raise awareness about the great work that credit unions are doing around the world, and to give members the opportunity to get more involved. Credit unions and associations throughout the world celebrate the day with open houses, contests, picnics and parades.

This year’s theme, “Credit Unions Unite for Good,” builds on the Credit Union National Association’s ongoing “Unite for Good” campaign. That campaign serves as a unifying vision for U.S. credit unions by removing barriers, creating awareness and fostering service excellence to encourage Americans to choose credit unions as their best financial partner.

On Oct. 17, more than 196 million credit union members in 100 countries will join in spreading that message. Will your credit union be celebrating, too?

Both CUNA and the World Council of Credit Unions have created web pages filled with resources that credit unions can use—including posters, logos, member gifts, marketing ideas and more—to build a festive week around ICU Day. Among the suggestions:

  • Hold an open house at your credit union and branch offices. Conduct tours and serve refreshments. It’s a great opportunity to build relationships with members and discuss your products and services.
  • Invite your elected officials to a “Meet the Members” day.
  • Get the word out about the worldwide credit union movement by displaying posters and offering international foods.
  • Hold a “guest day” at your credit union where members can bring guests for refreshments and learn more about your credit union.
  • Let members “meet their credit union” by displaying your employees’ photos and biographies.

The Northwest Credit Union Association will share its celebration plans soon. But in the meantime, we’d like to know what you’ll be doing on ICU Day. Send your plans to Gary Stein at gstein@nwcua.org, and we’ll share those ideas in future Anthems.

It’s a great opportunity, needless to say, for Northwest credit unions to “unite for good.”

 

Questions? Contact Gary Stein: 503.350.2216, gstein@nwcua.org.

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