Digital Campaign Connects Main Street to Congress with ‘Don’t Tax’ Message
September 19, 2013
Sept. 19, 2013
Northwest consumers who follow current affairs and personal-finance news online are seeing a digital credit union advocacy campaign this month, asking them to tell Congress not to tax credit unions.
The campaign was launched this week by the Northwest Credit Union Association. It targets news consumers on 100 popular sites, including major news outlets in the Northwest, and “re-targets” those online visitors who also log on to other national sites.
The online advertising highlights the cooperative structure, benefits value and community impact that credit unions provide to consumers. Web banners connect visitors directly to the Credit Union National Association’s “Don’t Tax my Credit Union” site, so that they can quickly email their federal representatives.
To date, more than 30,000 credit union employees, directors and members from the Northwest have used the site to send messages to Congress. Now, the NWCUA’s campaign will reach out to other consumers as well.
“To leverage the work our Northwest credit unions are doing to preserve the credit union tax model, we are launching a digital media campaign,” says Troy Stang, NWCUA’s president and CEO. “I believe this campaign will engage even more members, as well as educate those who haven’t yet discovered the credit union difference.”
You can view some of the digital ads below.
Questions? Contact Lynn Heider: 503.350.2225, email@example.com.