Credit Unions Urged to Tweet Senate Today for “Don’t Tax Tuesday”

Credit unions are engaging in social media like never before for a single-day blitz intended to send a strong message to US Senators: don’t tax my credit union.

“Don’t Tax Tuesday” is a nationwide initiative in which the Credit Union National Association (CUNA) is calling all credit unions to leverage the power of social media and message senators preparing for Friday’s deadline to submit tax reform ideas to the Senate Committee on Finance. The Northwest Credit Union Association (NWCUA) is supporting the initiative with turnkey resources in the “Truth Speaks” tool kit.

“Whether you are a credit union marketer, manager, or member, the passion you have for protecting the cooperative credit union choice is important, and senators will listen if they get a lot of tweets and other social media messages Tuesday,” said Lynn Heider, NWCUA vice president, public relations and communications. “Contacts to Washington Sen. Cantwell and Oregon Sen. Wyden are particularly effective, because they are members of this very important committee. While they have been supportive of the credit union tax model, social media messages will be a big reminder that this is important to millions of consumers.”

Committee leadership sent a letter to all senate colleagues earlier this summer, stating that tax reform legislation must be introduced, and that it should start with a “blank sheet” approach that assumes no tax deductions. That approach means organizations have to justify their way back into the tax code. Sen. Max Baucus (D-Mont.), the Committee’s chairman, and Sen. Orrin Hatch (R-Utah), the ranking member, have asked their colleagues to return their comments by Friday, July 26.

To date, more than 20,000 Northwest credit union employees and members have engaged in the grassroots campaign to preserve the tax status. They have leveraged CUNA’s Don’t Tax My Credit Union website to directly weigh in with their senators and congressional representatives.

The Baucus-Hatch letter said examples of tax exemptions that should be maintained include evidence they help grow the economy, make the tax code fairer, or effectively promote other important policy objectives.

As cooperatives, credit unions are able to offer much more competitive services than profit-driven banks, and consumers benefitted to the tune of nearly $8 billion last year, according to CUNA.

Northwest-specific messages are available for social media cut-and-paste on the Truth Speaks website.

Here is a sample social media message from the Don’t Tax Tuesday resources:

The Twitter “handles” for Senators credit unions should target include:

“We are looking to get as much presence and traction online on July 23, 2013 in as many effective ways as we can,” said Paul Gentile, CUNA’s executive vice president, strategic communications and engagement. “Let’s try to get #DontTaxMyCU trending on Twitter.”


Questions? Contact Lynn Heider: 503.350.2225,

Posted in NWCUA.