Credit Union Marketers Honored at Spectrum Awards Dinner

Northwest credit unions won high praise from a panel of public affairs, advertising and media experts who judged their entries into the 2013 Spectrum Marketing Awards.

Forty seven trophies were presented to marketers attending the awards dinner in Portland Wednesday. The gala dinner is part of the Northwest Credit Union Association’s (NWCUA) Marketers’ Conference May 8-9.

Spokane Teachers’ Credit Union took home “Best of Show” honors for its Of Special Interest newsletter. The newsletter was the single entry earning the highest judges’ scores. Judges included public relations, advertising and media experts from the Northwest and from around the nation.  Credit union league executives from four other states assisted with the judging.

The eligibility period for the 2013 Spectrum Marketing Awards spanned 18 months, allowing credit unions to enter a one-time only Bank Transfer Day category showcasing how they leveraged the political and economic developments surrounding that time to grow membership.  Top honors in the category went to Portland-based Unitus Community Credit Union and Red Canoe Credit Union in Longview, Washington.

While the awards program saw a record 108 entries this year, judges did not grant awards in all categories or asset sizes. Whatcom Educational Credit Union stood out in the Branding category, winning for a cause marketing campaign called, “Do Good, Feel Good.”

The awards dinner was hosted by Denise Gabel, chief operating officer of the NWCUA and Maya Bordeau, who wowed the marketers earlier in the day with presentations on the psychology of marketing and the science of viral video. The emcees repeatedly called marketers from Gesa, Horizon, Red Canoe, Unitus and Verity to the stage to receive trophies. Clackamas Federal Credit Union was another judges’ favorite as was Community 1st Credit Union.

A complete list of Spectrum Award and Honorable Mention winners is available online.

 

Questions? Contact Lynn Heider: 503.350.2225, lheider@nwcua.org.

Posted in Awards, Events, Marketing & Communications.