Strategic Link Question of the Week

Our credit union would like to grow our stream of non-interest income. Aside from the Sprint and the Auto Club Program, what are some other programs Strategic Link endorses that will enhance our suite of member service products while increasing our bottom-line?  

Our strategic partner CUNA Mutual Group offers a variety of high-quality credit union specific products and services. Among them is the TruStage™ insurance products made available by the MemberCONNECT® program. Last year, credit unions were paid $66.4 million in non-interest income from the program and paid $727 million in member benefits. TruStage, the consumer brand of CUNA Mutual Group is committed to better understanding credit union members and how their lives, buying behavior and mindsets continually change. As such, their products and programs have enabled many credit unions to remain relevant and competitive in today’s changing environment.

To learn more, please visit , or contact your Strategic Link team directly at


TruStage Insurance products and programs are made available through TruStage Insurance Agency, LLC. and issued by CMFG Life Insurance Company and other leading insurance companies.

CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, it’s subsidiaries and affiliate.


Strategic Link is the NWCUA’s wholly-owned service corporation, using the power of aggregation to provide the Association’s member credit unions with exclusive high-quality, competitively-priced products and discounted services. Contact Director of Strategic Partnerships Craig Reed today to find out how Strategic Link can help your credit union save money while meeting its goals in 2013 and beyond: 206.340.4789,

Posted in Business Solutions, CUNA, Industry Insight.