Strategic Link Question of the Week

Our credit union has implemented a few marketing campaigns in the past, but are getting frustrated by our inability to track their effectiveness. What can we do to figure out if there has been any effect?

Sometimes it can be difficult to figure out how well your marketing campaigns are doing, especially if you don’t have the right data and the tools to make it work for you and your credit union. Fortunately, our business partner Member Access Pacific (MAP) has a program called Visa Data Manager (VDM) that allows you to track the effectiveness of your marketing campaigns with the wealth of information and analytics it provides. With VDM’s reporting feature, you will not only be able to see how your past promotions have performed, but you can also segment and target your upcoming offers and initiatives.

To learn more about this program or other marketing-related services, please contact your Strategic Link team at


Strategic Link is the NWCUA’s wholly-owned service corporation, using the power of aggregation to provide the Association’s member credit unions with exclusive high-quality, competitively-priced products and discounted services. Contact Director of Strategic Partnerships Craig Reed today to find out how Strategic Link can help your credit union save money while meeting its goals in 2013 and beyond: 206.340.4789,

Posted in Business Solutions, GoWest Solutions, Industry Insight, Marketing & Communications.