Shelly Berryman Steps into New Role as NWCUA’s VP, Member Engagement & Advocacy
April 25, 2013
April 25, 2013
An accomplished executive with a diverse credit union leadership background joins the Northwest Credit Union Association (NWCUA) in the newly created role of vice president of member engagement & advocacy. Shelly Berryman’s appointment is effective May 28.
“I believe it’s important for credit unions to engage and leverage our cooperative nature because unified, we are an unstoppable force,” Berryman said. “My goal is to mobilize credit unions and help ensure their voice is heard. Generally, credit unions are very humble—focused on serving their members and their communities—and they have great stories to tell. We can help raise the collective voice and show the tangible impact they make.”
Currently the vice president of membership development and advocacy for southern California-based SchoolsFirst Federal Credit Union, Berryman is expected to work directly with NWCUA member credit unions to ensure they’re fully engaged and leveraging membership value, according to Troy Stang, NWCUA president and CEO. Berryman’s work will support the Association’s legislative and regulatory advocacy teams and she will oversee compliance services.
Berryman’s experience in the trenches of credit unions is rich; at SchoolsFirst, she has led advocacy and financial literacy initiatives. Programs developed and implemented on Berryman’s watch have improved the financial capabilities of 7,000 adult members, 5,000 students and 2,500 visitors to online resources.
Innovative programs for which Berryman was responsible included Borrow Smart, Buy Smart to promote financial literacy in the vehicle purchasing process, and Skip-a-Payment, providing loan relief during emergencies experienced by members. More than 3,500 members of the credit union have participated in the program each year without a measurable increase on delinquencies or losses.
Berryman is a graduate of the University of Wisconsin at La Crosse. Prior to joining SchoolsFirst in 2003, Berryman served as VP, branch operations at Corporate American Family Credit Union in Elgin, Illinois, from 1991-2003.
Berryman will report directly the Denise Gabel, Chief Operating Officer at the NWCUA.
“Shelly will recognize and serve the needs of our diverse member credit unions, with a focus on an engaged and united credit union movement,” said Gabel.
Questions? Contact Lynn Heider: 503.350.2225, email@example.com.