Marketers Conference to Highlight Leveraging Community Outreach to Tell Your Story

The Marketers’ Conference May 8-9 in Portland, Ore. will shine a light on how to leverage the work you all do in the community to help tell the credit union story.

As you know, telling the credit union story and positioning credit unions to do even more in their communities, guarantees a future in which credit unions thrive and communities are made better. Credit unions are deeply rooted in the communities that they serve, offering donations, fundraising, and volunteer hours. We know it is happening, but we need to do a better job of telling our story. This will prepare the public and our legislators to support us.

Troy Stang, NWCUA president and CEO, will share helpful information about staying on message while telling the credit union story, and will tell attendees about new resources that will be made available to member credit unions.

Conference attendees will also hear from Kim Malek, owner of Salt and Straw—a unique ice cream shop in Portland that is getting national attention. With daring flavors and a fervently loyal fan base, Salt & Straw is paving an innovative path into a delicious new reality of sweet treats. So, what does this have to do with credit unions? Kim discovered that supporting your community can create a powerful foundation for a successful business. Sound familiar? This session will discuss the power of sharing the story of others to help tell your own.

But that is not all that is on the agenda. This two-day conference features a dynamic group of speakers including Maya Bordeau, a nationally renowned credit union marketer who founded Attune LLC. In addition to taking a deep dive into the psychology of marketing, Bordeau is sharing insight into the science of viral video marketing.

Another conference highlight will be the Spectrum Marketing Awards Dinner May 8 which promises to be a high-energy celebration. An expert panel of 24 judges from across the nation has completed its work judging a record 108 entries in the Spectrum Marketing Awards program. The event will be emceed by Denise Gabel, chief operating officer for the NWCUA, and Maya Bourdeau

If you are serious about advancing your marketing career, you don’t want to miss this exclusive training opportunity! Register today for the Marketers’ Conference.


Questions? Contact Monica Titley: 206.340.4844,

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