Spectrum Awards Judges have Spoken
April 11, 2013
April 11, 2013
An expert panel of 24 judges from across the nation has completed its work judging a record 108 entries in the Spectrum Marketing Awards program.
Winners of Spectrum Awards and Honorable Mention Awards are being notified this week and will be honored during a gala dinner on May 8th. The dinner is one of the highlights of the Northwest Credit Union Association’s (NWCUA) Marketers’ Conference in Portland May 8-9. Registration for both events is available online.
Categories included Annual Reports, Public Relations, branding, collaborative marketing, online and social media. A one-time category showcasing how credit unions leveraged Bank Transfer Day was included this year as well, and competition in that category was intense.
The judges are actively employed in media, public relations and advertising firms. Chief marketers from credit union trade associations in other states were also judges. Entries were judged on strategy, creativity, execution and results.
“The ads and TV spots were wonderful,” said one of the judges. “It was difficult to judge and give any of them low scores.”
“I really appreciated the opportunity to judge this work,” an Indiana judge weighed in. “You have some great talent among your credit union marketers.”
“While a few categories had no winning scores, multiple categories had more than one winner, reflecting a high standard of creativity and effectiveness,” said Lynn Heider, NWCUA vice president of communications and public relations.
The Spectrum Awards Dinner promises to be a high-energy celebration. The event will be emceed by Denise Gabel, Chief Operating Officer for the NWCUA, and Maya Bourdeau, an expert on the science and psychology behind successful marketing. Bordeau is one of the keynote presenters at the conference, and Gabel, who recently emceed the Herb Wegner Memorial Awards dinner in Washington, D.C., is a favorite speaker on the national credit union stage.