Strategic Link Question of the Week

Our credit union has been looking at shared branching for more than four years. However, we have been concerned about additional expenses, and our board feels our members would not respond positively to the shared branching transaction experience. Can you help provide some insight on these two issues?

Shared branching is an incredible way of extending additional service to your members while generating additional non-interest income. Not only is this service among credit unions rapidly growing throughout the Northwest, but prospective and/or new credit union members have come to expect this form of convenience.

While focusing on the bottom line is the new norm, it is a common misconception that shared branching will be an extra expense for your credit union when it can actually serve as a revenue generator. CO-OP Financial Services, a Strategic Link business partner, offers this investment opportunity to not only provide immediate benefits, such as convenience for your members, but also to enhance your credit union’s value proposition. In fact, credit unions that participate in shared branching—particularly those that are acquirers—may see higher than average growth on their balance sheets due to members utilizing the credit union more.

If you want to learn more about shared branching, please contact Nina Kopp at or contact your Strategic Link team directly at    


Strategic Link is the NWCUA’s wholly-owned service corporation, providing the Association’s member credit unions with exclusive high-quality, competitively-priced products and discounted services. To learn more about how the Association’s partnership with Catalyst Corporate Federal Credit Union can benefit your credit union, contact Director of Strategic Partnerships Craig Reed: 206.340.4789,

Posted in Around the NW, Events, NWCUA.