An Inside Look at How Spikes in Media Coverage Affect Visits to aSmarterChoice.org

Since the whole purpose of aSmarterChoice.org is to get consumers to learn more about credit unions—and find a credit union to join—earned media continues to be the top method for driving consumer eyes to the website.

Media exposure is one of the most effective ways for consumers to hear about aSmarterChoice.org. In fact, traffic typically spikes whenever the website is mentioned, in newspapers, or on radio or TV. The more often the site appears in the media, at the top of search engines, and on social media, the easier it is for people to find a credit union to join.

Case in point: the highest number of daily visits—2,793—in the fourth quarter came on Nov. 21, when the Credit Union National Association (CUNA) and the Consumer Federation of America presented the Holiday Spending survey at The National Press Club. ASmarterChoice.org was mentioned and included in the press release handout to the media in attendance.

During the fourth quarter of 2012, just over 84,000 visits were made to the site, resulting in more than 49,500 successful searches conducted for a credit union.

Consumers in the Northwest combined to make more than 20,000 visits to the credit union website in 2012, including 13,085 in Washington and 6,545 in Oregon. In both states, more than 18 percent of visitors conducted a search.

 

Do you have questions or comments? Do you have a story or an idea to share? Contact Matt Halvorson, Anthem editor: mhalvorson@nwcua.org, 206.340.4815.

Posted in Advocacy News.