TruStage: A New Brand, a New Resource Exclusively for Credit Unions

For more than 75 years, the companies behind TruStage have worked with America’s credit unions in serving members from coast to coast. That relationship is built on trust, collaboration and a common focus to help members achieve their highest potential and do more with what they have.

Not surprisingly, over the past eight decades, credit union members have changed and evolved. Their lives are intertwined with technology and the need for information. This realization, along with the original credit union mission, inspired CUNA Mutual Group to create TruStage insurance products and programs exclusively for credit union members. TruStage insurance products are made available to members through CUNA Mutual Group’s MemberCONNECT program.

As part of a multi-year, multi-million dollar investment, the new TruStage brand aspires to grow the consumer business and create deeper, stronger member relationships. Across a variety of channels and media, TruStage helps members get the information they need, make intelligent choices and be empowered to protect those who matter most. The experience is even co-branded with their credit unions, backed by decades of trust and strength.

 A key part of CUNA Mutual Group’s new consumer focus is learning more about the stories, journeys and emotions of credit union members. What are their mindsets? What are they thinking about? What really matters to them? With primary research, CUNA Mutual Group can answer those questions and provide credit union partners with important data about their members. And just as important, they can find ways to engage credit union members that reinforces the benefits and advantage of credit union membership.

“We look forward to providing more insights, information and updates in the months ahead,” CUNA Mutual Group said in a statement. “With a long tradition of service and partnership, we’re proud to introduce TruStage to credit unions and their members.”

TruStage is the marketing brand for insurance products offered by TruStage Insurance Agency, LLC. and issued by CMFG Life Insurance Company and other leading underwriters. CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates.


Strategic Link is the NWCUA’s wholly-owned service corporation, providing the Association’s member credit unions with exclusive high-quality, competitively-priced products and discounted services. To learn more about how the Association’s partnership with CUNA Mutual Group can benefit your credit union, contact Director of Strategic Partnerships Craig Reed: 206.340.4789,

Posted in CUNA.