Catalyst’s iPad Mobile Banking App Ready for Holiday Wish List

Analysts are predicting that Apple will sell between 25 million and 30 million iPads and iPad minis this holiday season. Another 95 million units are projected to sell in 2013.

That’s good news for credit unions using Catalyst Corporate Federal Credit Union’s mobile banking service, as the corporate is rolling out its mobile banking app for iPad—just in time for Christmas.

“Mobile banking has been tremendously popular on smartphones,” said Karen Coble, vice president of sales for Catalyst. “The larger screen on the iPad makes conducting financial business on a mobile device even easier.”

Catalyst Corporate’s mobile banking app is quick-to-market, Coble said, allowing all those new (and existing) iPad users to connect to a credit union’s mobile solutions in a matter of weeks instead of months from now.

The downloadable iPad app offers all the same features as Catalyst Corporate’s smartphone app, Coble said. Users have the ability to check account balances, view transaction history, make internal transfers, pay bills, locate ATMs and branches, share social media content, and make deposits using Catalyst Corporate’s Mobile Capture.

Catalyst’s app integrates directly with a credit union’s core system to provide real-time data. It is customizable, can readily incorporate unique branding, and provides capabilities for in-app marketing, messaging and member satisfaction surveys. The iPad app is supported by strong visuals, consistent with the iPad’s design, and offers increased finger scrolling and drag-and-drop account panes for smooth navigation, according to Robb Gaynor, Chief Product Officer at Malauzai Software, Inc., Catalyst Corporate’s mobile banking app-development partner.

“We are excited about the future of the iPad mobile banking product,” Gaynor said. “We expect about 50 percent of our current production customers to opt for the iPad app. For credit unions that already have existing iPhone apps, the iPad app can be implemented in about 60 days, Gaynor said, and requires minimal additional design and branding input.

Mobile banking enrollment will only continue to grow with the introduction of the new iPad app, Gaynor believes. The app will appeal not only to consumers who access the Internet exclusively through their iPad, but also to those individuals already using the app on their iPhone who want to add it to a second device.

Malauzai, which tracks average logins, session duration, feature utilization and enrollment levels of mobile banking users to arrive at a monthly “mobile engagement index,” notes differences in usage between smartphone and tablet users.

“According to our research, iPad users are showing greater engagement than their iPhone counterparts when they access mobile banking. Their sessions are longer and they are doing more while in those sessions,” Gaynor said.

Catalyst Corporate launched its mobile banking app for Apple iOS and Android smartphones in January 2012. For more information on mobile banking solutions, contact an account executive at contactus@catalystcorp.org or 800.442.5763.

 

Strategic Link is the NWCUA’s wholly-owned service corporation, providing the Association’s member credit unions with exclusive high-quality, competitively-priced products and discounted services. To learn more about how the Association’s partnership with Catalyst Corporate Federal Credit Union can benefit your credit union, contact Director of Strategic Partnerships Craig Reed: 206.340.4789, creed@nwcua.org.

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