Spectrum Marketing Awards Program Issues Call-to-Entry

The Northwest’s best credit union marketing and promotion will be recognized in the 2013 Spectrum Awards Program, sponsored by the Northwest Credit Union Association (NWCUA).The Association issued the formal call-to-entry this week.

“This will be a huge program,” said NWCUA Vice President of Public Relations and Communications Lynn Heider. “The Spectrum Marketing Awards program has always been prestigious but this year the eligibility period is 18 months long. It includes some new opportunities for marketers to showcase their best, such as digital content and a one-time Bank Transfer Day category.”

The 18-month eligibility period extends from the date the 2011 Spectrum Awards competition closed—July 1, 2011—and extends through Dec. 31, 2012. The program was once a part of the Association’s Convention and Annual Business Meeting but was relocated as an exclusive feature of the Marketers’ Conference. The next Marketers’ Conference is scheduled May 8-9, 2013, at a Portland-area hotel. The program venue change created a one-time 18-month eligibility period, and in 2014 the program will return to a 12-month cycle, Heider said.

“Pardon the spin in announcing a marketers’ awards program,” Heider said, “but it’s truly serendipitous that this year the eligibility period is longer. It gives marketers a better opportunity to really measure and demonstrate the results of their marketing and promotion resulting from the Bank Transfer Day movement.”

Paid marketing and earned media coverage are eligible for consideration in that category. Categories have been expanded and updated to recognize viral and digital marketing as well as collaborative campaigns. Also new this year is a “Business Partner Marketing” category, allowing vendors to enter the work they create for credit unions to use in marketing their products.

“We worked with a committee of credit union marketing professionals to update our categories as well as to get input on the entry and judging process,” Heider said. “I think marketers will be pleased that the focus will be more on their marketing than on the process of entering or on the once-difficult logistics of offering multiple locations for judges to review the entries.”

All entries will be accepted online this year so that credit union marketers don’t have to expend additional creative energy putting together notebooks and other entry materials.

“Market your marketing, not your entry,” Heider said.

Judging will also be completed as an online process, making it possible for the association to draw on marketing expertise from around the nation in the judging process.

Entry prices are based on credit union asset size with smaller credit unions paying less per entry. In addition, credit unions submitting their entries by Feb. 15, 2013, will receive a discount. The final entry deadline is March 4, 2013.

Credit union professionals will celebrate the winners at the Spectrum Awards Program dinner event during the Marketers’ Conference in Portland May 8-9.

“Save the dates. We are still working out arrangements with the hotel, but we can promise you a great event as well as a conference that will be worth your while,” Heider said.

Details will be announced online and via email alerts in the next few weeks.


Questions or Concerns? Contact Matt Halvorson, Anthem Editor: mhalvorson@nwcua.org.

Posted in Advocacy News, Awards, Compliance News, CUNA, Events, Marketing & Communications, NWCUA.