Sign Up with Invest in America for Significant Membership Enhancement Opportunities

By Bob Bearden, National Business Consultant, CU Solutions Group

Thank you first to those credit unions that already support the Invest in America programs! All of these services are free of charge to your credit union. We welcome those of you who have thought about:

  • Signing up;
  • Upgrading to the Premium level for the GM Discount;
  • Offering TurboTax and/or Jackson Hewitt Tax Services; or
  • Offering the Sprint program to earn non-interest income.

Our membership enhancements are exclusive credit union discounts and they are designed to benefit your credit union with increased non-interest income, loan volume and credit/debit card transaction volume.

Now is the time to make these enhancements available to your members:


The next opportunity to sign up for the Sprint CU Member Discount Program and qualify for 75 percent of the first year’s marketing incentive is Dec. 10. Members receive 10 percent off service plans (15 percent for business accounts) with waived activation and upgrade fees. To qualify for the non-interest income marketing incentive, credit unions need to include free Sprint inserts in December/January quarterly statement mailings and complete three other simple marketing requirements throughout the year.

Enroll online by completing the Sprint Marketing Agreement to join the more than 1,800 credit unions around the nation that already support and benefit from this program. Once completed and signed, the agreement can be faxed directly to IIA at 888.340.3605.

TurboTax and Jackson HewittLogo - TurboTax Small

Tax season is here, and now is the time to make our tax services through TurboTax and Jackson Hewitt available to your members. Jackson Hewitt provides members with a coupon for $30 off tax services, while TurboTax allows credit unions to choose from the Promoter or Participant levels.

Promoter level gives your credit union a customized co-branded micro site, email templates, custom banners, reporting and discounts for members of $5 for Federal Deluxe, $10 for Federal Premier and $15 for Federal Home & Business. Participant level gives credit unions standard banners, email templates, reporting and discounts for members of $5 for Federal Deluxe.

Enroll online to join more than 1,100 credit unions nationally that support and benefit from TurboTax and the more than 400 that support and benefit from Jackson Hewitt.

General Motors (GM)

Logo - GM Credit Union Member Discount SmallIf you are signed up and offering the Credit Union Member Discount from GM, we thank you!

To sign up for the first time, enroll online using our GM Enrollment form. If you have not done so already, please consider upgrading to the Premium level.

At the Premium level, credit unions will receive customized take-ones, inserts, web banners, email templates and lobby posters. Premium level also allows credit unions to participate in special periodic GM Private Offers. Additionally, the Premium level entitles credit union employees to the GM Employee Discount, giving them access to the same price that assembly-line workers pay, and all rebates still apply. What a wonderful no-cost employee benefit!

At the Standard level, credit unions will receive generic take-ones, inserts, web banners, email templates and lobby posters. Either level of participation entitles members to receive GM Preferred Pricing as well as all other rebates and consumer cash-back on Chevrolet, Buick and GMC vehicles. More than 2,770 credit unions nationally support and benefit from this program.

If you or your team should have any questions or would like additional information about Invest in America’s programs, please contact Bob Bearden of CU Solutions Group directly at 800.262.6285, ext. 751.


Strategic Link is the NWCUA’s wholly-owned service corporation, providing the Association’s member credit unions with exclusive high-quality, competitively-priced products and discounted services. To learn more about how the Association’s partnership with CU Solutions Group can benefit your credit union, contact Sales and Marketing Associate Craig Reed: 206.340.4789,

Posted in Around the NW, Awards, Events, Federal, Marketing & Communications.