Gas Station TV: Broadcast TV Advertising at an Online Price

n order to bring more affordable, localized advertising alternatives to credit unions, CU Solutions Group (CUSG) has partnered with Gas Station TV (GSTV), the largest at-the-pump digital TV network.

The partnership provides CUSG with an effective marketing tool to broaden the reach for the products, services and discounts offered through Invest in America (IIA).

“When looking for ways to extend the reach of Invest in America, we found GSTV was the perfect partner,” said David Adams, CEO of CUSG. “The network’s ability to effectively reach consumers both nationally and locally is unparalleled.”

GSTV’s IP-based geo-targeting capabilities allow CUSG to customize its messaging down to the individual station level in the communities where credit union clients conduct business. This level of targeting increases the efficiency of CUSG’s IIA marketing efforts by hyper-local targeting its messaging in ways traditional media can’t. It’s broadcast advertising at an online price.

In Good Company

When your credit union advertises with GSTV you’ll get a custom-produced spot that will be in good company. Other GSTV content is from ESPN, Bloomberg TV, HLN headline news, Showbiz Tonight and AccuWeather forecasts. And you’ll find GSTV at the pumps of stations like Speedway, Shell, Exxon, Chevron and more.

GSTV in 4 Easy Steps

Your credit union spot can be on the air within two weeks of confirming your GSTV contract. Here’s how the GSTV process works:

  1. Develop – You work with a CUSG marketing consultant to develop your marketing plan and campaign.
  2. Map – CUSG maps your branch locations to the nearest GSTV gas stations.
  3. Bundle –We can bundle marketing and analytic services with your GSTV media to increase your ROI.
  4. Create –We help create your spot and GSTV programs it to play at predetermined stations.

Learn more about GSTV on the CUSG website.

 

Strategic Link is the NWCUA’s wholly-owned service corporation, providing the Association’s member credit unions with exclusive high-quality, competitively-priced products and discounted services. To learn more about how the Association’s partnership with CU Solutions Group can benefit your credit union, contact Sales and Marketing Associate Craig Reed: 206.340.4789, creed@nwcua.org.

Posted in Marketing & Communications.