Valley Credit Union Earns CUNA Award for December Diaper Drive

When Valley Credit Union started looking for a unique way to help its community, it sought out its longtime non-profit partner, Family Building Blocks. The organization works to break the intergenerational cycle of child abuse and neglect by providing services for high-risk families with children between six weeks and five years old in local counties.

“We have had a working relationship with Family Building Blocks because of the great work they do in our area,” said Stephen Pagenstecher, Valley’s vice president of member relations. “They told us that it is amazing how many basic household essentials that are needed and are seldom on the list of donated items. It turns out that diapers were near the top of that list. Bingo! We had our directive.”

The diaper drive was used to illustrate the need for donations of various household items. Diapers came from multiple sources, as did sponges, baby wipes and other household sanitation articles.

Pagenstecher said the credit union got great help from others including Lamar Outdoor Advertising, which used their high-traffic digital billboards in the Salem, Ore. area to push the “donate a diaper” message.


Valley established an original goal of 3,000 items, but the campaign easily blew past those numbers thanks to the awareness raised through their branches, promotional materials and local media coverage.

Valley Credit Union is continuing their relationship with Family Building Blocks as consistent with the credit union motto of “People Helping People.”


That effort has been recognized by their peers as the credit union earned a second-place Dora Maxwell Award in the $50-$100 million asset category of the Credit Union National Association (CUNA) Awards competition in Oregon. The Dora Maxwell Award honors credit unions for outstanding social responsibility projects, and the regional awards were presented at a luncheon during the Northwest Credit Union Association’s (NWCUA’s) 2012 Convention.


Questions? Contact the NWCUA Awards Program: 800.995.9064, ext. 106;

Posted in Around the NW, Events.