Filene Card Reward Pilot Aims to Increase Revenue, Usage and Membership Growth

The Filene Research Institute is studying the benefits for credit unions of adding to or changing a unique card reward program. To help credit unions find out how—and to what extent—they can differentiate their debit and credit cards to increase interchange revenue and drive enrollments and transactions, the institute is hosting a free webinar on Wednesday, Nov. 7.

Participants must register in advance for the webinar, at which they will learn from one another about which advertisement and promotions are most effective to encourage card usage and new member acquisition.

Filene also hosts a hidden blog on that offers more information and perspective on the pilot program. The blog does not appear on institute’s homepage because the pilot is available to credit unions in select geographic areas.

Based in Madison, Wis., Filene Research Institute is a 501(c)(3) not-for-profit organization “dedicated to scientific and thoughtful analysis about issues affecting the future of consumer finance and credit unions.”

Filene’s mission is “to support research efforts that will ultimately enhance the well-being of consumers and assist credit unions in adapting to rapidly changing economic, legal and social environments.”

According to its website, “The Filene Research Institute was founded on the core values inherent in credit union philosophy. The Institute’s founders and today’s Institute leaders believe that research and new ideas are critical tools for understanding:

  • How people can cooperate more effectively to achieve goals.
  • How more people can gain economic independence.
  • How the spirit of mutual self-help can build better communities.
  • How volunteerism can shape financial institutions that better respond to the needs of households.”


Strategic Link is the NWCUA’s wholly-owned service corporation, providing the Association’s member credit unions with exclusive high-quality, competitively-priced products and discounted services. To learn more about how the Association’s partnerships can benefit your credit union, contact Sales and Marketing Associate Craig Reed: 206.340.4789,

Posted in Advocacy News.