Fibre’s Miracle Jeans Day Efforts Raise More Than $6,000 for CMN Hospitals

More than 25 years ago, a small group of credit unions in Oregon and Southwest Washington joined forces in an effort to improve health care for patients at Portland’s Doernbecher Children’s Hospital.

The result of that effort was the creation of Credit Unions for Kids, and what began as a small effort was copied nationally just 10 years later, banding the nation’s credit unions together in support of their local Children’s Miracle Network (CMN) Hospitals. In May, Credit Unions for Kids announced that it had raised more than $100 million for 170 facilities in the CMN network since 1996.

The program remains particularly vital in the area where it was founded, and Doernbecher, the original beneficiary of the first incarnation of Credit Unions for Kids in 1986, was still the second-largest recipient of Credit Unions for Kids funds raised in 2011.

With that kind of legacy in the region, it should come as no surprise that when the human resources team at Longview, Wash.-based Fibre Federal Credit Union approached President and CEO Larry Hoff about involving staff in Miracle Jeans Day, a national fundraising day held every September to benefit Credit Unions for Kids, Hoff’s instructions were simple.

“Make it big!” he said.

Before long, Fibre had expanded the Miracle Jeans Day concept into an entire “Spirit of Giving” week and established a lofty fundraising goal of $3,000.

For starters, Fibre’s staff had the opportunity to wear a pair of jeans to work for a $5 daily donation or $15 for the week. Each day was then assigned a theme, such as “Hat Day,” “Sports Day,” and “Casual Shoes Day.” This concept alone raised more than $1,400.

To gain additional staff support, each department or service center worked as a team, and the group that earned the most money received an unusual reward: the opportunity to select a task their department head would have to fulfill.

Fibre’s employees went all out with their fundraising ideas in pursuit of this table-turning incentive, hosting gift basket raffles, car washes, bake sales, family nights at Chuck E. Cheese Pizza, candy bar sales, an “I’ll work for your Saturday” raffle, a potato bar fundraiser, and a “Pie in Face” raffle. Some donated or raffled off vacation hours. One staff member even wore a tiara for the day and solicited donations.

When all was said and done, staff fundraising and member donations combined to raise more than $6,600 for Miracle Jeans Day.

“I couldn’t be more proud of the Fibre Federal team,” Hoff said. “Everyone really stepped it up for such an important cause. It just goes to show the outstanding results a group can achieve when they set their minds to it.”

Miracle Jeans Day, held this year on Sept. 12, is a national one-day initiative aimed at raising funds and awareness for Children’s Miracle Network Hospitals, the primary beneficiary of Credit Unions for Kids.


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