North Coast to Host Cash Mob in Bellingham
October 18, 2012
October 18, 2012
North Coast Credit Union is putting a charitable spin on a buy-local initiative to raise needed funds for Lydia Place, a community-based agency serving homeless women and their children in Bellingham, Wash.
In partnership with the Bellingham Chamber of Commerce, North Coast is hosting a cash mob to collect cash and goods for donation on Monday, Oct. 22. Individuals are encouraged to donate cash and purchase items for the Lydia Place at local retailers. Good condition used items are also welcome, and Lydia Place’s wish list is available on North Coast’s website.
Lydia Place provides housing and education in a formal, six-month program to homeless women and their children. The house offers eight college dorm-sized rooms, which are private; the remainder of the house and its facilities are shared by residents. Upon completion of the program, the families are given a care package to help them settle into their new home.
“This event will adapt the traditional cash mob into a ‘giving mob,’” North Coast Outreach and Marketing Coordinator Angie Sloan, “encouraging the practice of ‘paying it forward.’”
So, what is a cash mob? According to cashmob.com, “The concept is simple: with $20 in hand, members of a community come together to shop in a locally-owned establishment to support their favorite local business and support the area economy.”
Like the more commonly known flash mobs, in which groups of people gather together to perform an orchestrated “spontaneous” event, cash mobs were created to bring together communities to do “spontaneous” spending (usually $20 per person) to stimulate local economies and worthy small businesses.
“Cash mobbers take a stand against the corporatization of their communities by planning an event to support local business–to support those businesses that have served them and their families for decades, in many cases,” cashmob.com states. “Most cash mobs plan to meet on a particular day, with each participant agreeing to spend a specified amount (usually around $20).”
“October is domestic violence awareness month, so we hope to have strong participation from the community,” Sloan stated in a letter to local businesses. “While it is not a qualification for program acceptance, nearly 95 percent of the women and children at the house have experienced domestic violence.”
Cash donations can be made at any of the four North Coast branch locations, and items can be dropped off at Diehl Ford during their normal hours of operation.
Businesses wishing to take part will be invited to join the group donation presentation at Lydia Place on Monday, Oct. 22. Lydia Place is a registered 501 (c)(3) non-profit organization, Tax ID #: 94-3111948. Checks may be made payable to North Coast Credit Union with a memo reading “Lydia Place Cash Mob.” A special account has been designated as a collection point for all monetary donations, and a final check will be presented to Lydia Place by Monday, Nov. 5. All donors will be mentioned on North Coast’s website once the event has closed.
For more information, contact North Coast Credit Union’s marketing department at 360.733.3982.
Qestions or Concerns? Contact Matt Halvorson, Anthem Editor: email@example.com.