A New Look for the NWFA Employee Benefit Trust

The Northwest Financial Associations’ Employee Benefit Trust (Trust) unveiled the results of a re-branding process in August. Along with its new logo, the company’s new tagline, “Your Employee Benefits Partner,” reflects its non?wavering commitment to partnering with Trust members to provide the most innovative, cost?effective and professionally serviced benefits available.

The new branding and logo come during an exciting yet uncertain time for some employers, as the roll-out of healthcare reform initiatives raises questions about benefits. With the Trust, clients can rest assured they are educated, informed and compliant as changes to the healthcare system are put into place.

With more than 100 participating employers and more than 5,000 enrollees in Washington and Oregon, the Trust offers substantial savings through aggregation. Founded more than 50 years ago, the Trust continues to grow and enhance the benefits it brings to its participating employers and their employees.

Strategic Link and the Northwest Credit Union Association partnered with the Trust to help credit unions meet their employee benefit needs. Through the power of aggregation, credit unions partnering with the Trust get the buying power and clout of a large employer with thousands of enrollees, as the Trust provides each employer with all the options and group rates normally available only to larger employers.

The Trust offers a full range of outstanding benefits specifically designed to meet the needs of financial institutions, including medical, prescription drug, dental, vision, employee assistance programs (EAP), life, disability, COBRA administration and voluntary plans. With 30 plan choices, even smaller institutions are able to offer multiple plan options.

The Trust also prides itself on being an extension of each credit union’s human resources staff when it comes to employee communication, unusual or difficult claims issues, compliance questions, benefit packaging and understanding of services offered.

The first step in finding out if the Trust can improve your employee benefits and help your credit union’s bottom line is to request a free proposal. Contact Donna Losch, program manager, at 253.396.5544 to ask the Trust to prepare a customized proposal for your credit union.


Strategic Link is the NWCUA’s wholly-owned service corporation, providing the Association’s member credit unions with exclusive high-quality, competitively-priced products and discounted services. To learn more about how the Association’s partnership with the NWFA Trust can benefit your credit union, contact Sales and Marketing Associate Craig Reed: 206.340.4789, creed@nwcua.org.

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