Preparing for Next Week’s International Credit Union Day
October 9, 2012
October 9, 2012
Credit unions are preparing to celebrate International Credit Union (ICU) Day on Oct. 18 with a simple message: Members Matter Most.
Credit unions have celebrated ICU Day on the third Thursday of October since 1948. The day serves as a reminder of the credit union movement’s history and an opportunity to promote its achievements. It is a day to recognize the dedication of those working in the credit union industry, to appreciate current members and to invite more consumers to join.
CUNA President and CEO Bill Cheney offers greetings to all credit union staff and members in a video produced for ICU Day.
Credit Union Magazine Partners with CUNA for ICU Day Issue
The Credit Union National Association (CUNA) and Credit Union Magazine are encouraging credit unions to take a photo, write a note, or make a short video of their activities on ICU Day.
“This year, we’re putting a face on International Credit Union Day,” said Joanne Sepich, ICU Day coordinator. “And since not everyone can make it into a branch on Oct. 18, we’re sharing snapshots of member appreciation online for all to see. I encourage every credit union to snap a picture to share.”
Credit Union Magazine will also publish a “bonus” edition on ICU Day, and credit unions are urged to share ICU Day photos and stories at email@example.com. The issue will provide an overview of credit unions’ past and a look at its future.
CUNA Offers Turnkey Marketing Materials
CUNA is providing marketing materials celebrating the theme Members Matter Most, which was selected by the World Council of Credit Unions, on its ICU Day website.
Credit unions can download free ICU Day poster art, a website icon, coloring pages and articles, and can access an ICU Day press release, proclamation and speech from the CUNA website.
Other promotional materials are available to order, including:
- Piggy banks;
- Bottle openers;
- Cork coasters;
- Credit card protectors;
- Halloween bags; and
- Branded bags of Skittles.
Credit unions have come up with original ideas to celebrate ICU Day. Community 1st CU, Ottumwa, Iowa, will host an ICU Day Video Contest encouraging members to submit a video of 60 seconds or less describing what makes their credit union stand out. There will be awards for the top vote-getters, with a $100 gift card as the grand prize.
A+ Federal Credit Union in Austin, Texas, will hold its Member Appreciation Week in coordination with ICU Day. The credit union will offer food, giveaways and prize drawings totaling more than $10,000.
Other ideas for celebrating ICU Day include:
- An open house with tours and refreshments;
- An invitation to elected officials to meet members;
- An international food potluck;
- A “guest day,” where members can bring guests for refreshments and learn more about the credit union; and
- A “meet your credit union display” with employees’ photos and biographies.
Questions or Concerns? Contact Matt Halvorson, Anthem Editor: firstname.lastname@example.org.