Credit Unions for Kids Enjoys High-Profile Role at Convention Today

Attendees at the Northwest Credit Union Association (NWCUA) Convention will leave their suits, ties and dress shoes in their hotel rooms today, as they pair jeans with a fundraising T-shirt.

It’s Miracle Jeans Day at Convention.

Following a day of high level keynote addresses, trade show exhibits and meetings, attendees will then gather for “Denim and Diamonds,” the Credit Unions for Kids Auction. The auction is scheduled to begin at 6:30 p.m. at the Red Lion Hotel-Vancouver at the Quay, with a shuttle service available between the convention hotels and the auction site.

Attendees pre-registered to receive a T-shirt, which asks the question “Do these jeans make my credit union look good?” The answer should be affirmative based on early registration numbers. Nearly 350 attendees had purchased the shirts a week before the Convention was gaveled to order, and 300 had already registered to attend the auction. By the end of the day Tuesday, only a handful of shirts were left—and none smaller than XXL were available for new registrants.

Items available for bidding will be coveted tickets to the “Civil War” game, the high-stakes football rivalry between the University of Oregon and Oregon State University on Nov. 24, 2012. The tickets are valued at $500.

Other luxury items include getaways to popular Northwest resorts, such as the Stephanie Inn and the Allison Inn, located in Oregon’s wine country. A pair of luxury tickets to one of two “Credit Union Nights” is being offered by the Portland Trailblazers, while whitewater rafting trips and ski weekends will appeal to the more adventuresome auction-goers. High-end wines, designer purses and artwork are also on the auction block.

The “patient family” sharing their story at “Denim and Diamonds” is well known to credit unions; four-year-old Nate O’Dell, who has a genetic condition called Fragile X Syndrome, is the grandson of Bruce Rouillard, president emeritus of the Washington Credit Union League.

Credit Unions for Kids was founded by a group of Oregon and Southwest Washington Credit Unions in 1986. Their fundraising model became a national “charity of choice” for the credit union movement a decade later and has resulted in contributions of more than $100 million to the Children’s Miracle Network Hospitals (CMNH).

The fundraising goal for the 2012 Denim and Diamonds Auction is $100,000.


Questions? Contact Training Programs Coordinator Yuri Jung: 206.340.4817,

Posted in MAXX Annual Convention.