Autoland Reports 25-Percent Sales Increase From 2011

Citing sustained new-car demand and continued growth of new partnerships, Autoland, Inc. reported positive earnings through August 2012 with a 25-percent sales increase from the same period last year. Net profits for the credit union service organization (CUSO) have exceeded 2011 profitability by 99 percent.

“The sustained health of the new-car market has allowed us to demonstrate how well we drive quality direct loans to our partners by providing an exceptional auto-buying experience to their members,” said Autoland, Inc. President Jeffry Martin. “Meeting the car-buying demands of members has allowed us to surpass our 2012 sales projections with new-car volume outpacing the industry sales rate.”

Over the past nine months, Autoland has added 15 new credit union partners and will be expanding to 50 in-house offices by the end of the year.

“Autoland helps credit unions solve the puzzle of building both new and used auto portfolios in this competitive lending environment,” Martin said. “Seventy percent of the loans generated from the Autoland channel are in new autos, making us the perfect partner to help credit unions compete in this segment. The advantage of our partnership is that we provide a personalized car buying experience that educates members on the benefits of credit union financing to eliminate competition for the loan. In fact, our loan retention rate for partners stands at 83 percent.”

Founded in 1971, Autoland is the auto buying resource of choice for more than 200 credit unions nationwide, with membership of over eight million. Autoland’s value proposition is to drive high-quality, direct loans to its credit union partners while providing excellent member service and innovative marketing solutions to support credit union lending goals.

Autoland helps members make educated auto-buying decisions and promotes the credit unions’ financing. Providing advanced online tools, concierge car-buying services for both new and pre-owned vehicles, a convenient trade-in process, and a commitment to personalized service, Autoland has sold more than $1.8 billion worth of vehicles to credit union members in the last decade.

 

Strategic Link is the NWCUA’s wholly-owned service corporation, providing the Association’s member credit unions with exclusive high-quality, competitively-priced products and discounted services. Questions? Contact Sales & Marketing Associate Craig Reed: 206.340.4789, creed@nwcua.org.

Posted in Industry Insight, Marketing & Communications.