Breakout Breakdown: Convention Sessions Offer Resources from All Angles

The Northwest Credit Union Association (NWCUA) 2012 Convention and Annual Business Meeting is now less than a month away, and discounted early registration ends Friday, Sept. 14. For a look at the depth and breadth of discussion, information and analysis planned for the three-day gathering, one need look no further than the full slate of breakout sessions, which promise to deliver innovative strategies, critical updates and high-level conversations about the most pressing credit union issues.

Scheduled for Oct. 2-4 in Vancouver, Wash., the 2012 Convention’s theme is “Innovation. Action. Growth.” Building on the unique market landscape that has unfolded for the credit union movement recently and the tremendous opportunities for sustained growth, the theme reflects the belief of many that the entire credit union system has reached a strategic inflection point. And each breakout session aligns with at least one of the theme’s pillars.

Bearing in mind the idea of innovation, Bob Hoel, senior scholar at the Filene Research Institute, will ask an important question as part of his breakout session: How will financial consumers be changing over the next five years and beyond? Hoel’s session, scheduled for Wednesday, Oct. 3, will go beyond projections to show how credit unions can prepare for a bright future. The session will look at changing demographics, lifestyles, income, employment, debt, consumer fears, perceptions of financial institutions, money attitudes, and financial service delivery preferences.

Along the same lines, John Lass, senior vice president of strategy and business development for CUNA Mutual Group, will present a session entitled, “Building the Credit Union of the Future” on Wednesday, Oct. 3. Building upon the sustainable growth framework, Lass will lead attendees on an examination of the key revenue and expense challenges and opportunities facing credit unions today, with a particular focus on changes in consumer channel preferences, demographics, economic events, competition and regulation. He will also examine real-time case studies to illustrate how competitors are using different strategies and value propositions to re-shape retail financial services of the future.

Jim Devine, CEO of Hipereon, Inc., will lead one of many sessions aimed at helping credit unions take action, addressing one of the year’s hottest credit union topics: member business lending (MBL). To ensure proper protection against credit risk, a written business loan policy statement and internal control procedures should be established. This can be accomplished by following some basic procedures, which Devine will outline in easy-to-follow steps.

Another session led by Lass will target credit union growth. Entitled, “Reality-Based Strategies for the CU System: How to Achieve Sustainable Growth,” the interactive presentation will cover three primary topics: (1) Why the credit union system is more important now than ever before, (2) How credit unions can gain share of market and share of wallet, and (3) What credit unions must do to ensure sustainable growth into the future. Participants will discuss the key challenges facing the credit union system today, including loss of fee income, assessments and a shifting landscape for lending products, and the presentation will also cover strategies and actions that credit unions can implement to overcome these critical “headwinds.”

Additional breakout sessions will feature presenters such as 2011’s Young Credit Union Professional of the Year, Brett Wooden; Brian Witt and Hal Scoggins of Farleigh Wada Witt; Gesa Credit Union’s Teresa Shively; the National Credit Union Foundation’s Danielle Brown; and a trio of representatives of EHS Design, among many others.

The 2012 Convention will also include three keynote speakers: Neil Goldman, senior partner of Goldman Consulting & Strategy, Inc.; Arnold Kuijpers, director of corporate affairs for Rabobank Nederland; and Jeff Russell, who serves as senior advisor for The Members Group, president and CEO of TMG Financial Services, and chief strategy officer for Affiliates Management Company.

Registration information is available online, as are details about the myriad events planned for the week and an opportunity to support Credit Unions for Kids. Scholarships are available through the Northwest Credit Union Foundation. For a full agenda and a complete description of all the breakout sessions, visit the Association’s dedicated Convention website.


Questions? Contact Training Programs Coordinator Yuri Jung: 206.340.4817,

Posted in Compliance News, Compliance News, MAXX Annual Convention.