FTC Seeks Comments on Additional Proposed Revisions to Children’s Online Privacy Protection Rule
August 7, 2012
August 7, 2012
The Federal Trade Commission (FTC) is publishing a Federal Register Notice seeking public comments on additional proposed modifications to the Children’s Online Privacy Protection Rule.
The proposed modifications to the definitions of “operator” and “website or online service directed to children” would allocate and clarify the responsibilities under COPPA when third parties, such as advertising networks or downloadable software kits (“plug-ins”), collect personal information from users through child-directed websites or services. The change would make clear that an operator of a child-directed site or service that chooses to integrate the services of others that collect personal information from its visitors should itself be considered a covered “operator” under the Rule.
The FTC also proposes to modify the definition of “website or online service directed to children” to:
- Clarify that a plug-in or ad network is covered by the rule when it knows or has reason to know that it is collecting personal information through a child-directed website or online service;
- Address the reality that some websites that contain child-oriented content are appealing to both young children and others, including parents. Under the current Rule, these sites must treat all visitors as being under 13 years of age. The proposed definition would allow these mixed audience websites to age-screen all visitors in order to provide COPPA’s protections only to users under age 13; and,
- Clarify that those child-directed sites or services that knowingly target children under 13 as their primary audience or whose overall content is likely to attract children under age 13 as their primary audience must still treat all users as children.
Finally, the FTC proposes to modify the rule’s definition of “personal information” to make clear that a persistent identifier will be considered personal information where it can be used to recognize a user over time, or across different sites or services, where it is used for purposes other than support for internal operations.
In connection with this change, the FTC proposes to modify the definition of “support for internal operations” in order to explicitly state that activities such as: site maintenance and analysis, performing network communications, use of persistent identifiers for authenticating users, maintaining user preferences, serving contextual advertisements, and protecting against fraud and theft will not be considered collection of “personal information” as long as the information collected is not used or disclosed to contact a specific individual, including through the use of behaviorally targeted advertising, or for any other purpose.
Because these changes diverge from those proposed in the September 2011 proposal, the FTC determined they warrant additional public comment prior to finalizing the rule.
Public comments on the Supplemental Notice of Proposed Rulemaking will be accepted until September 10, 2012. Instructions for submitting comments are found in the notice.
Questions? Contact the Compliance Hotline: 1.800.546.4465, email@example.com.
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