What Has Your Website Done For You Lately?

Marketers are being asked more frequently to report on how their marketing tactics are working to hit marketing objectives. This growing emphasis on tracking data, identifying strengths and shortcomings, and measuring quantifiable results has made it crucial for marketers to learn to accurately assess and report the return on investment (ROI) of their marketing efforts.

Learning to measure the success of the credit union’s website has become a particularly pressing concern for credit unions. CU Solutions Group (CUSG; formerly CU Village) will tackle this very issue on Tuesday, Aug. 14, through an educational webinar that addresses where to start and how to track ROI, leaving participants well-positioned to both take a more-informed look at the function and goals of their credit union’s website and to impress their management team with accurate, comprehensive reporting.

Participants in this free 45-minute webinar will walk away with the knowledge necessary to measure their website’s ROI, including:

  • How to analyze the behavior of your website visitors;
  • How to convert them into a higher quality of visitor;
  • How to quantify how visitors’ actions are meeting the credit union’s marketing goals;
  • How to attract new members and borrowers through search engine optimization; and
  • How to execute website usability testing to confirm the site is meeting the visitors’ needs.

Enrollment in the webinar is free and easy. Simply contact CUSG’s Bob Bearden at 800.262.6285, ext. 751, or email your contact information to bob.bearden@cusolutionsgroup.com to receive login credentials.

Educational Webinar:  Measuring Your Website’s ROI

  • Tuesday, Aug. 14
  • 12 p.m. Pacific Standard Time
  • Cost: Free


Strategic Link is the NWCUA’s wholly-owned service corporation, providing the Association’s member credit unions with exclusive high-quality, competitively-priced products and discounted services. Questions? Contact Sales & Marketing Associate Craig Reed: 206.340.4789, creed@nwcua.org.

Posted in Events, Marketing & Communications.