CUNA Releases ICU Day Promotional Materials
July 19, 2012
July 19, 2012
The Credit Union National Association (CUNA) has released marketing materials for International Credit Union (ICU) Day 2012 with the theme “Members Matter Most,” selected by the World Council of Credit Unions.
Credit unions have celebrated ICU Day on the third Thursday of October since 1948. Scheduled this year for Oct. 18, the day is meant to celebrate the credit union movement’s history, promote its achievements and raise public awareness—in addition to serving as an opportunity to recognize the dedication of the movement’s hard-working professionals, appreciate current members and invite eligible consumers to join.
Credit unions and associations worldwide traditionally celebrate ICU Day with open houses, contests and picnics, fairs and festivals. Last year, several Oregon credit unions joined Northwest Credit Union Association (NWCUA) staff for an outdoor event in downtown Portland, sharing information and treats with the public. Gov. Christine Gregoire issued a proclamation declaring Oct. 20, 2011, to be Credit Union Day in the state of Washington.
Just days earlier, Seattle Metropolitan Credit Union hosted an event called “Co-opalooza” in celebration of the cooperative model, combining the themes of ICU Day with the then-recent announcement that the United Nations had declared 2012 the International Year of Cooperatives.
“International Credit Union Day gives credit unions a chance to celebrate their communities, their members and their own achievements,” said Lynn Heider, NWCUA vice president of communications and public relations. “It also represents a great opportunity to build public awareness and to share the credit union message through collaborative events and media outreach.”
Materials are available on CUNA’s dedicated ICU Day website and include:
- Piggy banks;
- Bottle openers;
- Cork coasters;
- Credit card protectors;
- Halloween bags; and
- Branded bags of Skittles.
Questions or Concerns? Contact Matt Halvorson, Anthem Editor: firstname.lastname@example.org.