Consumer News Content Available for Credit Unions’ Member-Facing Web Products
July 5, 2012
July 5, 2012
Stacy Johnson doesn’t mince words when he chops up deals that are bad for consumers. A few years before Bank Transfer Day became the consumer event of the year, the personal finance reporter asked a question of consumers: “Hate your bank?”
Then told them how to “ditch ’em” for a safer haven: credit unions.
Johnson is the president and primary reporter of Money Talks News, a syndicated product carried on dozens of television stations across the country and widely used by popular internet sites such as Yahoo, Huffington Post and MSN.
Johnson’s target audience is real people—the same folks credit unions want. He speaks candidly and uses words such as “bucks” instead of “dollars.”
“Owning an outrageous ride is even better when you’re not overpaying for insurance,” he told his viewers in a recent story about buying motorcycle insurance.
If you’re thinking he sounds like a more down-to-earth version of Suze Orman, he’s won you over. He’d like to take over her turf.
“My goal is to replace Suze Orman: she’s like fingernails on a blackboard,” he boldly declares on his LinkedIn profile.
“I can’t count the number of positive stories we’ve done on credit unions over the years,” Johnson said. His work already appears on many credit counseling websites, and now he’s offering it without cost to credit unions. Money Talks News pushes out four consumer finance stories each weekday. A recent visit to the site found new information about the Supreme Court’s ruling on the Obama healthcare plan, with dollars-and-cents reporting on how it would impact consumers. The same day, another story did the math on savings resulting from refinancing.
“Using our stories is simple,” said Johnson. “All we ask in return is that you say something before the story, like, ‘The following story comes courtesy of Money Talks News.’ The Money Talks News must be an active link to http://www.moneytalksnews.com. That’s it.”
Johnson offers a newsletter to which credit unions can also subscribe to find possible content appropriate for sharing with their members.
Marketers and web managers will want to vet the content they use, as it may sometimes promote competing products. But they won’t have to vet Johnson’s credentials. Not only does he have 22 years in front of the camera and two Emmys under his belt, Johnson can talk the talk of a financial pro. He is a certified public accountant and earned licenses in stocks, commodities, options, real estate and life insurance.
Questions or Concerns? Contact Matt Halvorson, Anthem Editor: firstname.lastname@example.org.
Posted in Marketing & Communications.