Area Credit Unions Part of Effort That Raised $100 Million for CMN Hospitals


MAY 23, 2012

David Bennett
Director of Public Relations
Northwest Credit Union Association

Area Credit Unions Part of Effort That Raised $100 Million for CMN Hospitals

FEDERAL WAY, Wash—Children’s Miracle Network (CMN) Hospitals and credit unions in Washington and around the nation are celebrating a milestone in their partnership with the announcement that the not-for-profit financial services community has raised $100 million for children’s care network’s 170 facilities.

The partnership between CMN hospitals and Credit Unions for Kids, the collaborative effort responsible for rallying the industry and raising the $100 million, is the “charity of choice” in the credit union movement, and is the third largest sponsor of the Children’s Miracle Network Hospitals (CMNH).

“Credit unions have always been focused on the community,” said Northwest Credit Union Foundation Director RoxAnne Kruger. “Fundraising for children’s hospitals is a natural extension of what we do since it directly benefits our members and the communities in which we serve. The Credit Unions for Kids effort helps us help local kids, kids that desperately need our support.”

Credit unions of Washington have raised funds for nine hospitals serving four regions in Washington, Oregon and Idaho since the Credit Unions for Kids national partnership began in 1996, including:

Portland’s Doernbecher Children’s Hospital was the second largest recipient of Credit Unions for Kids Funds raised in 2011. The renowned hospital was also the focal point when a small group of Portland and Southwest Washington credit unions created “Credit Unions for Kids” in 1986. The goal was to improve healthcare for young patients at Doernbecher Children’s Hospital. It worked—so well that The Credit Unions for Kids effort was copied nationally a decade later.

“2011 was a landmark year for our credit union partners,” said John Lauck, president and CEO of Children’s Miracle Network Hospitals. “Their performance speaks volumes about the character of those in the movement. Given the unprecedented challenges facing the industry, credit unions could have cut back on their fundraising, but instead they pushed forward to raise $100 million. We congratulate Credit Unions for Kids on this achievement and thank them for enabling our hospitals to impact the lives of more kids and their families.”

In 2012, participating credit unions have three national campaigns supporting local Children’s Miracle Network Hospitals. The Change A Child’s Life coin collection campaign concluded April 30. Miracle Jeans Day fundraising will occur Aug. 1 – Sept. 12, and the Holiday icon campaign will run Nov. 1 – Dec. 31.


About Credit Unions for Kids
Credit Unions for Kids is the brand under which America’s credit unions fundraise for Children’s Miracle Network Hospitals. The collaborative effort, driven by a “people helping people” philosophy, includes credit unions, chapters, leagues and business partners, and has raised more than $100 million for children’s hospitals since 1996. In 2011, credit unions were third among Children’s Miracle Network Hospitals corporate partners in annual giving, trailing only Walmart and Costco. Learn more at

About Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals® raises funds for 170 children’s hospitals across the United States and Canada, which, in turn, use the money where it’s needed the most. When a donation is given it stays in the community, helping local kids. Since 1983, Children’s Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of our mission to save and improve the lives of as many children as possible. Learn more at


Joe Dearborn
Senior Director, Credit Unions for Kids
Children’s Miracle Network Hospitals
Ashley Schmidt
Doernbecher Children’s Hospital
Heidi Shepherd
Manager, Public Relations
Children’s Miracle Network Hospitals
Kellie Connaughton
Yakima Valley Memorial Hospital
Kira Haller  
Seattle Children’s Hospital
Kirsten Carlile
CMN Hospitals of the Pacific Northwest

Click here to download the press release.

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