‘Biz Kid$’ Special to Debut in Portland as Show Continues to Earn Accolades
May 24, 2012
May 24, 2012
“Biz Kid$,” the credit union-funded public television series that teaches kids about money management and entrepreneurship, has produced a one-hour special for the Ashoka organization, which supports social entrepreneurship around the world. The resulting program, entitled “Biz Kid$ – Three Minutes to Change the World,” follows four young entrepreneurs as they compete in an international contest to change the world. These semi-finalists must present their business ideas to some of the world’s most influential technology leaders—in just 180 seconds.
“Biz Kid$” originated through a partnership with the Washington Credit Union Foundation before being transitioned to the National Credit Union Foundation (NCUF) in June 2011. The show is still filmed in Seattle, and the track record of thorough support in the Northwest continues to grow, as Oregon Public Broadcasting (OPB) has gotten out front as one of the nation’s first networks with plans to air the special.
“[The special] is meant to inspire people of all ages to use innovation and technology to bring about change in their communities,” said Danielle Brown, “Biz Kid$” program coordinator for the NCUF. “The two funder credits we have on each episode for ‘America’s Credit Unions’ and ‘lovemycreditunion.org’ will be on the top and end of the special, which is great brand extension for credit unions as well as ‘Biz Kid$.’ Each individual public television station will decide if and when they air the special. OPB is one of the first stations to broadcast the show.”
“Biz Kid$ – Three Minutes to Change the World” will air in the Portland market on OPB on Thursday, June 14, at 7 p.m.
As the producers of “Biz Kid$” continue to expand the show’s scope, the show continues to gain critical acclaim. It was announced last week that “Biz Kid$” has received Daytime Emmy nominations in three categories, including Outstanding Children’s Series, Single Camera Editing and Sound Editing from the National Academy of Television Arts & Sciences. Awards will be presented on June 17,2012, in Los Angeles, Calif.
“Biz Kid$” has now received 10 Emmy nominations in the last four years, including winning once in 2009. 2012 marks the first time the show has been nominated for Outstanding Children’s Series, and the accolades only continue to grow, as “Biz Kid$” also recently received its first ever Parent’s Choice Silver Award.
Established in 1978, Parents’ Choice Foundation is the nation’s oldest non-profit consumer guide to quality children’s media. As a Parents’ Choice Award winner, “Biz Kid$” is now a member of a very select group. Fewer than 20 percent of the products submitted to the Parents’ Choice Awards program receive any level of commendation.
The NCUF oversees fundraising, outreach and administrative responsibilities of “Biz Kid$.” Over the past six years, more than 290 credit unions and affiliated organizations have raised more than $13.2 million to support the show’s production, website and curriculum. Every “Biz Kid$” episode begins and ends with a narrator reminding viewers that “production funding for ‘Biz Kid$’ is provided by America’s credit unions, where people are worth more than money.”
“Biz Kid$” premiered in January 2008 and quickly grew into a national phenomenon. Since the series launch, “Biz Kid$” has been broadcast to more than 271 million people in more than 98 percent of the United States. Of all APT children’s programs currently on the air, “Biz Kid$” has the largest national market penetration in the country, airing on more than 338 public television stations. When compared to children’s programs of a similar target demographic, “Biz Kid$” has more viewers, a larger number of broadcasts and a higher-metered market count.
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