What Should Credit Unions Be Doing During This Election Year?
May 8, 2012
May 8, 2012
2012 is an election year. What should credit unions being doing right now?
Get ready for the calls.
Credit unions are known for their advocacy and for being involved in the political process in Oregon and Washington, and our state PACs (CULAF) are some of the largest in both states. This puts credit unions near the top of the list for calls from candidates running for office.
“If you receive a call from a candidate you know and would like to find out if CULAF is planning on supporting them, call us,” said Mark Minickiello, vice president of legislative affairs for the Northwest Credit Union Association (NWCUA). “If it’s a call from someone you don’t know and you are unsure of what to say, refer them to us. And if it’s a call from someone you know and want us to support them, call us then, too.”
Make room on your calendar for coffee.
“There are literally hundreds of legislators in both Oregon and Washington that we will be supporting through CULAF,” Minickiello said. “You can either wait for the call from us to schedule a time to meet with them, or you can take the first step and schedule the meetings yourself. Call us to get a list of who we are supporting in your area, set up the meetings, and we’ll bring the checks for you to present.”
Keep your eye out for credit union-friendly candidates.
Is someone you know from Rotary running? Your brother-in-law? Your old college roommate? Someone who has served on your board?
“If you already have a good relationship with a candidate, or if they have a connection to your credit union, there’s a good chance we’d like to support them,” Minickiello said. “It takes years to build personal relationships with legislators. If you already have one, that saves us a lot of time!”
Get ready for CULAC Month.
“July is CULAC Month, so you should start thinking now about planning some type of fundraiser at your credit union,” Minickiello said. “It can be anything! Maybe you auction off the CEO’s parking spot for a month. Maybe you charge employees a nominal fee to wear jeans. If you aren’t sure what you’d like to do, call us. Or look out for the 2012 CULAC Month packet, which should be coming your way soon!”
Call the NWCUA’s Legislative Affairs Team.
Questions? Contact a member of the Association’s Legislative Affairs team:
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