De Dios Succeeds Morrow as Coopera CEO
May 3, 2012
May 3, 2012
Miriam De Dios has been named CEO of Coopera, a strategic partner of the Credit Union National Association (CUNA) that helps credit unions grow their membership and assets by serving the Hispanic market. De Dios has been with Coopera since its inception and most recently served as vice president. She will fill the position held by founder Warren Morrow, who died unexpectedly in February.
Since helping launch Coopera, De Dios has overseen the company’s client operations, managed the innovation of Coopera products and led the company’s marketing and public relations efforts. She is a nationally known speaker on the importance of outreach to underserved Hispanics.
According to Patrick Jury, president and CEO of the Iowa Credit Union League and of Affiliates Management Co. (AMC), the Des Moines, Iowa-based Hispanic consulting firm’s parent company, De Dios’ background, skills and talents “make her the perfect fit” as Coopera’s CEO.
“Credit unions have an outstanding opportunity to serve the Hispanic community, which is today the fastest-growing, youngest and most underserved group in our country,” Jury said. “With leadership from Coopera, I am confident our movement will increase its commitment to reaching this deserving community.”
A native of Jalisco, Mexico, De Dios worked with State Farm Insurance Cos. and John Deere Credit prior to joining Coopera. Witnessing her parents’ struggles to navigate the U.S. financial system, she is passionate about furthering Coopera’s mission of connecting more Hispanics—both immigrant and U.S. born—with the financial mainstream. Credit unions, she says, are the answer.
“We have an immense opportunity to continue providing dignified financial services to the Hispanic community through credit unions,” De Dios said. “Although the need for Hispanic growth in the credit union industry is greater than ever, I see it being met with increased motivation and momentum by credit unions, which is energizing.”
Coopera works in partnership with CUNA and with credit unions to help credit unions grow—both individually and as a larger movement—by serving the Hispanic community. They designed “El Poder es Tuyo” (The Power is Yours), a customizable, Spanish-language personal finance website for Hispanic credit union members and potential members.
De Dios is a member of the national Network of Latino Credit Unions and Professionals, and the World Council of Credit Unions’ Global Women’s Leadership Network. She is active in a number of organizations in the Latino community in Des Moines.
Coopera’s interim CEO, Murray Williams, will return to his roles as AMC chief administrative officer and Iowa league chief operating officer.
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