Coopera Teams with CUNA to Help Credit Unions Integrate Hispanic Growth Strategy
April 26, 2012
April 26, 2012
Coopera, a consulting firm that works to help credit unions better serve the Hispanic community, has now partnered with the Credit Union National Association (CUNA) to host a series of webinars for credit unions. The objective is to educate as many credit union leaders as possible on the importance of adapting products and services to meet the needs of Hispanic members.
The webinar series has so far garnered attendees from more than 100 credit unions. More webinars are scheduled for the remainder of the year, with the next set to take place on May 16 from 11:30 a.m. to 12:30 p.m.
Each hour-long webinar will offer credit unions ideas and best practices for reaching—and best serving—Hispanic consumers in local communities nationwide.
“Savvy credit union executives realize the face of the American consumer is changing,” said Coopera Vice President Miriam De Dios. “To grow a credit union’s membership, leadership must adapt to their new consumers. It is the integration of a Hispanic growth strategy with the credit union’s overall strategic future that will ultimately create sustainable success.”
Upcoming webinar events include:
- Financial Education for Hispanics—What’s Important to Them?
May 16, 11:30 a.m. to 12:30 p.m.
A strong financial education strategy for Hispanic members is a Hispanic outreach best practice in the industry. This webinar will provide insight into relevant topics and available resources and tools to create a successful financial education strategy for Hispanic members.
- Are Hispanics Accessing Financial Information Online?
June 27, 11:30 a.m. to 12:30 p.m.
This webinar offers recent statistics about Hispanics and technology. Learn about relevant ways to deliver this online content.
- How to Deliver Financial Education to Hispanics
July 18, 11:30 a.m. to 12:30 p.m.
This webinar offers advice on connecting financial education with the needs of Hispanic members and how to provide staff the tools they need to teach Hispanic members.
In addition to the upcoming webinars, credit union staff may also view the following archived webinars for a limited time:
- Stop Spinning Your Hispanic Outreach Wheels Series—The HON Demographic and Branch Analysis
Available through May 23
- Stop Spinning Your Hispanic Outreach Wheels Series—Changing Your Organizational Culture
Available through June 14
- How Hispanic Members Contribute to Your Bottom Line
Available through Sept. 28
- What’s Different About Serving Hispanics?
Available through Oct. 18
Questions or Concerns? Contact Matt Halvorson, Anthem Editor: firstname.lastname@example.org.