Receive More for Less with CSCU Premium Enhancement Bundle

Card Services for Credit Unions’ (CSCU’s) card program enhancements are built to work together, and right now, they offer additional savings when you add two or more.

Your credit union can take full advantage of the services CSCU provides by adding multiple enhancements to your card program and, through its partner Fidelity National Information Systems, Inc. (FIS), spend less by adding more. Enroll in two card enhancement programs and receive savings on both—or better yet, with three, the discounts increase.

CSCU has a solution for every step of the cardholder life cycle—acquisition, activation, usage and retention. You can boost accounts, increase usage and promote loyalty by making your card program more competitive. A card program, strengthened by this special suite of proven enhancement tools, enables relationship-building and cross-selling while better serving your members.

Stand-Alone Products That Are Better Together

CSCU provides savings on the following enhancements when packaged together.

ScoreCard is a market-leading credit and debit card rewards program designed to increase transactions, market share and profitability on existing and new card accounts. With more than 6,000 programs in place, ScoreCard has an unmatched track record for acquiring, retaining, cementing and broadening account relationships for credit unions. By motivating and rewarding card usage and desired payment choice with travel and merchandise awards, cardholders will choose your card first and often for everyday spending and major purchases. Your card portfolio becomes more profitable from increased transaction revenue, increased balances and the effects of long-term account relationships.

This professional turnkey card solicitation program is a cost-effective and easy way to acquire new credit card accounts. We score your targeted database, create and mail a professionally designed solicitation mailer, score the responses, set up new accounts and mail the credit cards—all at volume-discounted prices you can afford. There are 12 different themed letters with matching marketing materials so you can develop that name brand recognition. Just provide your list and lending parameters, and we’ll take it from there.

Readi-Review Plus™
Readi-Review Plus thoroughly analyzes each cardholder’s financial history and helps you anticipate future patterns by picking up data such as bankruptcy, late payments, charge offs, increasing debt load, fraud warnings and other undesirable behavior.

Communication is key to building and maintaining relationships. With our convenience check programs, it’s easy to tell your cardholders about the benefits of your card. Our programs also give cardholders every opportunity to access their line of credit. Based on your qualifying parameters, we send your cardholders a package that includes three ready-to-write checks and a themed, personalized letter announcing any targeted message you would like to communicate.

FastTrack is a compelling, incentive-based activation and retention program. By improving your credit union’s ability to activate non-activated and dormant credit and debit cards, FastTrack helps you rebuild relationships and increase revenue. It’s a worry-free, no hassle program that pays for itself through interchange and fee revenue generated from transactions initiated by the program. Most importantly, FastTrack costs far less than the cost of replacing a lost relationship and account.

Promotional Details

  • ProDirect – June, August, September, October
  • Readi-Review Plus/Account-Review – One full review plus one reissue throughout 12 months
  • LetterChecks – Tax Time, Back to School, Summer, Holiday
  • FastTrack – New business agreements only
  • ScoreCard – Waive the $100/$500 enrollment fee or 10% off of the administration fee (whichever is greater)

Additional enhancements must be purchased in 2012 within 30 calendar days of each other in order to qualify for discounted package pricing.

Discounts are provided off of the list price and only apply to new business agreements. Discounts do not apply to redemption, bureau, or postage costs. Once accounts have been onboarded, discounts will be calculated and rebated back to the credit union monthly in an IB statement credit.


Strategic Link is the NWCUA’s wholly-owned service corporation, providing the Association’s member credit unions with exclusive high-quality, competitively-priced products and discounted services. Questions? Contact Sales & Marketing Associate Craig Reed: 206.340.4789,

Posted in Compliance News.