TwinStar Credit Union is ReadyLink-Ready
March 15, 2012
March 15, 2012
Visa prepaid cardholders can now load cash onto their cards at any one of 34 TwinStar ATMs in Washington’s South Puget Sound region thanks to TwinStar Credit Union’s new ReadyLink service. Using ReadyLink-enabled Visa prepaid cards, a cardholder can add money to his or her card at any of TwinStar’s cash-accepting ATMs.
“Now our members—or anyone who has a ReadyLink-enabled prepaid card—can take their prepaid card to one of our imaging ATMs, insert cash into the machine and load those funds onto that prepaid card,” said Shanna Palmer, card services supervisor for TwinStar Credit Union.
ReadyLink prepaid cards help meet the needs of more than 80 million unbanked consumers in the United States who rely heavily on cash for everyday transactions and are looking for a card payment alternative. With Visa ReadyLink at merchant locations—and now ATMs—consumers have an easy way to reload funds to Visa reloadable prepaid cards, including payroll, general purpose reloadable and government disbursement cards. This provides immediate access to funds with a safer, more convenient payment alternative to cash and checks.
“We’re getting great feedback that people like the feature and think it is convenient, especially if it is after hours or they can’t make it to the branch,” Palmer said. “A lot of our customers use the cards to load a specific amount to give to their kids for school trips so if they run out of money, they can just reload funds onto the card while they’re traveling.
“We’re looking forward to seeing how this grows over the coming months and year,” Palmer continued. “It is just another added feature of the ATM, like offering statements or stamps, and an opportunity to provide continued convenience and service to our customers.”
TwinStar is the first credit union to complete an institution-wide installation of the ReadyLink network. Member Access Pacific (MAP) recommended TwinStar beta test the product for Visa.
“MAP recommended us to Visa DPS since we already were selling Visa prepaid reloadable cards and gift cards to our membership that they could reload online or at the branch,” Palmer said. “We thought it would be advantageous, and that is how we got involved in launching the product.”
TwinStar implemented the beta test in August 2011.
“The feature has been up on the majority of our machines since November. We were upgrading our ATMs to ADA so we took that opportunity to also do the upgrade to ReadyLink,” Palmer said.
MAP card and payment services offers industry-leading, full-service debit, credit, prepaid and ATM solutions. As the nation’s only aggregator of the Visa Debit Processing Service platform for credit unions, MAP has realized a special role in the marketplace, leveraging its one-of-a-kind partnership with Visa to provide clients the reliability, security and service that no other provider can offer. With MAP’s customizable, single-point technology systems, credit unions can achieve cardholder usage, loyalty and program efficiency to attain the most value from their payment products and services.
Strategic Link is the NWCUA’s wholly-owned service corporation, providing the Association’s member credit unions with exclusive high-quality, competitively-priced products and discounted services. Questions? Contact Sales & Marketing Associate Craig Reed: 206.340.4789, firstname.lastname@example.org.
Posted in Article Post.