is a Ticket to Consumer Savings, Non-Interest Income—and Possibly a Date

As if there weren’t already enough reasons to declare enduring affection for your credit union, a new website called has given love-struck members one more reason to swoon. is the online home of Invest In America, a program that leverages membership numbers to offer a well-rounded consumer purchasing program to credit union members. Through partnerships with a wide variety of companies, credit union members can now save hundreds of dollars a year—possibly enough for a year-end vacation, which can also conveniently be purchased at a discount at

The site’s categories of products and services are similar to what Overstock, Amazon or any general merchandiser might carry: shoes and apparel; books, music and movies; home and garden supplies; sports and outdoor equipment; and more. Specific savings vary from product to product, but in many instances, consumers can purchase the discounted product online and then go directly to a local retailer to pick up their new purchase.

“Having a local return or service option is nice for electronics,” said Craig Reed, Sales and Marketing Associate for the Northwest Credit Union Association (NWCUA), “or for any product where a significant investment is made.”

And it’s not just consumer products that is offering. Credit union members also get an inside discount line on financial services, as well as gourmet grocery, internet and wireless services.

And for the single—or soon-to-be-single—credit union member, has opportunities to find a little love through discounted dating services.

“Credit union members tend to appreciate saving money and getting good value,” Reed said. “ is a simple way to add value to membership at no expense to the credit union.”

Invest In America also encourages credit unions to take an active role in the marketing of their various discount programs, which range from discounted cell phone service with Sprint to discounts on General Motors vehicles and much more. In return for the minimal marketing requirements, credit unions earn non-interest income. A few Northwest credit unions earned more than $20,000 through the Sprint program alone in 2011.

Credit union members must register at to verify their membership and receive their discounts.

Credit unions interested in actively participating in Invest In America programs can contact Bob Bearden of CU Solutions Group at 800.262.6285, ext. 751, for more information.


Strategic Link is the NWCUA’s wholly-owned service corporation, providing the Association’s member credit unions with exclusive high-quality, competitively-priced products and discounted services. Questions? Contact Sales & Marketing Associate Craig Reed: 206.340.4789,

Posted in Business Solutions, Industry Insight, Marketing & Communications.