Leadership Symposium Hot Topic: Are Your New Members Taking Out Loans?

“Cars, cologne, and credit unions—they all lose their shine if we don’t maintain them,” said Denise R. Gabel, Chief Finance and Strategy Officer for the Research Institute. Gabel is a guest speaker at the first-annual Leadership Symposium sponsored by the Northwest Credit Union Association (NWCUA) in Portland, Ore., on Feb. 10.

Gabel will direct an interactive discussion designed to send credit union leaders back to the office with innovative ideas to help leverage the wave of membership growth that rolled in with the Bank Transfer Day and Move Your Money movements.

“New members walk through the door every day,” Gabel said. “Bank Transfer Day simply delivered more consumers looking to find something bright and shiny.” Gabel’s discussion promises to highlight best practices for retaining new members and engaging them in taking advantage of other products, such as loans.

Gable will also present the newest research on prize-linked savings programs. The well-established Michigan model has continued to grow and evolve since it was introduced in 2009. In that state, each $25 deposited into a savings account earned credit union members an entry into a cash-prize drawing. Currently, more than 40 Michigan credit unions participate, and many Washington credit unions are exploring the program after the 2010 legislative session cleared legal hurdles.

The Leadership Symposium adds value to the former Regulatory Forums the NWCUA offered to Oregon and Washington CEOs and key staff members.

In addition to featured guests, regulators from Washington and Oregon will share new information and answer attendees’ questions.

“Face-to-face dialogue with regulators gives our credit union leaders an opportunity to share concerns and to get a heads-up on any policy or procedural changes,” said Stacy Augustine, Senior Vice President of Government Affairs and General Counsel for the NWCUA. “It is also a good chance for us at the Association to hear our members’ concerns, so come—and don’t hold back.”

Patrick Allen, the acting director of Oregon’s Department of Consumer and Business Services agency (DCBS) had to cancel his planned appearance because his confirmation hearing has now been scheduled for that date in the Oregon Senate, Augustine said.

A “table topics” forum gives attendees the opportunity to discuss issues that will be selected by those sitting at each table. Networking time is built into the agenda as well.

The symposium begins at 12:30 p.m. and is scheduled to conclude by 5:30 p.m. It takes place at the Oregon Medical Association Foundation (11740 SW 68th Parkway). The facility is just off Interstate 5, and parking is free.

For Oregon attendees, two additional opportunities to network and advocate are available next week as well. Also taking place in the same building from 9-11 a.m. on Feb. 10 will be the Oregon Governmental Affairs Committee meeting. Attendees will consider key policy issues related to legislation and regulating affecting credit unions.

The day before, on Feb. 9, CEOs are invited to the Oregon Legislative Summit in Salem for lunch, a legislative briefing and an opportunity to drop in on their legislators. Although the Oregon legislative session is limited to 30 days this year, the event offers an outreach opportunity that may not otherwise be available.


Questions? Contact a member of the Association’s Legislative Affairs team:

Jennifer Wagner, Director of Legislative Advocacy
Mark Minickiello, Vice President, Legislative Affairs
Stacy Augustine, Senior Vice President & General Counsel

Posted in Advocacy News, Compliance News, Events, NWCUA.