NCUA Share Insurance Advertising Changes Required by Jan. 1

The Jan. 1 mandatory compliance date for the National Credit Union Administration’s (NCUA) new share insurance advertising requirements is rapidly approaching.

In May 2011, the NCUA approved revisions to its advertising regulations to require radio and television ads to include a reference to National Credit Union Share Insurance Fund (NCUSIF) coverage. In its final rule, the NCUA elected to exempt ads that are less than 15 seconds from the rule.

The final rule applies to the cover page of credit union annual reports and main internet pages.

Credit unions may choose one of three methods to provide the NCUA’s official advertising statement:

  • A longer statement saying, “This credit union is federally insured by the National Credit Union Administration;”
  • A shorter version, simply stating, “Federally insured by NCUA;” or
  • A visual reproduction of the NCUA’s official sign.

The statements must be placed in a “prominent position on the cover page of such documents or on the first page a reader sees if there is no cover page,” according to the NCUA rule, which can be read in the Federal Register website.


Questions? Contact the Compliance Hotline: 1.800.546.4465,

Posted in Compliance News, NCUA.