JMFA Webcast Offers Concrete Strategy to Attract Members, Grow Non-Interest Income

As concerns over revenue persist, many financial institutions are looking for ways to increase income. While some financial institutions across the nation are raising fees or adding charges for services, this can be an opportunity for credit unions to increase membership.

JMFA is offering a free webcast to help credit unions leverage the current financial climate to attract new members and grow non-interest income.

JMFA OVERDRAFT PRIVILEGE increases non-interest income from 50 to 300 percent. This revenue makes offering free checking accounts a profitable way for credit unions to grow their member base.

Simply stated, the strategy includes:

  • helping credit unions’ member-friendly overdraft programs perform at their best;
  • developing an aggressive marketing plan for free checking products; and
  • targeting consumers in credit unions’ markets who are likely already being service-charged.

For credit unions looking for ways to grow revenue in order to maintain a healthy bottom line in these tough economic times, the Northwest Credit Union Association and JMFA can help.  Register for the free webcast on Tuesday, Oct. 25 at 10 a.m. PST to learn how to chart a course to financial stability. Phone dialing instructions will be sent upon registration.

Ready to get started now? A free Overdraft Privilege Analysis is available by completing a brief online worksheet.

JMFA is proud to be a preferred provider for the Northwest Credit Union Association.


Questions? Contact Sales & Marketing Associate Craig Reed: 206.340.4789,

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