Credit Unions Strut Their Stuff at 2011 NWCUA Convention

The Northwest Credit Union Association (NWCUA) Convention and Annual Business Meeting is an opportunity for the region’s entire industry to come together to not only work toward bettering the movement, but to celebrate it as well. Through education and social events, small-group roundtables and general information sessions, the Northwest credit union community unites by learning new things that will help each institution serve its members and community better.

Additionally, the NWCUA administers several awards programs honoring both institutions and individuals for the hard work and dedication they have shown throughout the year in a number of areas, including financial education and social responsibility, marketing and communication, political advocacy and commitment to the credit union philosophy. Oregon and Washington credit union chapters are also honored for their hard work.

The following awards and their recipients were recognized at the NWCUA 2011 Convention and Annual Business Meeting:

Credit Union National Association (CUNA) Awards
Credit unions are pledged to social causes of adult and youth financial education and deep community involvement. Those credit unions and individuals who have achieved a superior level of commitment in both programming and results are honored with one of three state-level awards.

The Dora (Maxwell) and Louise (Herring) Awards, as they are affectionately called by many people, are named for two of the credit union movement’s most revered pioneers and recognize credit unions that demonstrate a deep commitment to community involvement and to member financial education. Winners automatically move to the national competition to be judged alongside other credit unions in their asset categories.

While there was no Louise Herring Award presented at this year’s NWCUA Convention, the Maxwell Award was presented to credit unions in four of the seven asset-size categories for outstanding social responsibility projects.

  • Sno-Cope Federal Credit Union, Everett, Wash. (1st place)
    In the $20 to $50 million category, this credit union partnered with Cocoon House, a local organization, and provided financial literacy classes for at-risk and homeless youth.
  • Linn-Co Federal Credit Union, Lebanon, Ore. (1st place)
    In the $50 to $100 million category, this credit union established a community-fund program called KidzShop that provided food, new clothing, backpacks filled with school supplies, and a one-year membership to the Boys & Girls Club to at-risk kids.
  • Mid Oregon Credit Union, Bend, Ore. (1st Place)
    In the $100 to $200 million category, this credit union partnered with the Warm Springs Tribe to offer ATM access, check cashing and remote deposit services where none existed before.
    • Pacific Crest Federal Credit Union, Klamath Falls, Ore. (2nd Place)
  • Oregon Community Credit Union, Eugene, Ore. (1st place)
    In the $500 million and greater category, this credit union turned a day off into a day on for an entire community. On Presidents’ Day, all of the credit union’s branches were closed—but the credit union’s 200-plus employees participated in an all-staff volunteer day.
    • Rogue Federal Credit Union, Medford, Ore. (2nd Place)

The Desjardins Award is named after Alphonse Desjardins and emphasizes the movement’s long-time commitment to youth. Besides founding the first credit unions in Canada and the U.S., Desjardins pioneered youth savings clubs and in-school “banks,” known as caisses scolaires. It includes both youth and adult financial education.

  • Linn-CO Federal Credit Union, Lebanon, Ore. (1st Place, Youth Financial Education)
    In the $50 to $150 million category, this credit union hosted two educational kids carnivals with five booths representing core financial education practices and topics, including the importance of saving, ATM safety, cash counting and responsible check writing.
    • Mid-Oregon Credit Union, Bend, Ore. (Honorable Mention)
    • OSU Federal Credit Union, Corvallis, Ore. (1st Place, Youth Financial Education)
      In the $500 million and greater category, this credit union taught a 37-week financial skills curriculum in collaboration with the Corvallis School District Alternative High School, focusing on “real-life” skills, because many of the school’s students are forced to deal with adult issues but lack the skill sets to properly address them.
    • O Bee Credit Union, Tumwater, Wash. (1st Place, Adult Financial Education)
      in the $50 to $150 million, this credit union ran the first digital-age financial education promotions and program using Smartphones and Microsoft Tag Technology to bring financial education to adults.
    • OSU FCU, Salem, Ore. (1st Place, Adult Financial Education)
      In the $500 million or greater category, this credit union created an eight-week customized curriculum for individuals in the court system that taught important responsibility-taking skills, including saving, budgeting, credit and debt management.

Summit Awards
Four credit union pioneers from the Northwest were honored by the Oregon and Washington Credit Union Foundations the Summit Awards Dinner, providing the Convention with a celebratory finish. Click here for a gallery of photos from the evening’s event.

Brett Wooden was named Young Credit Union Professional of the Year for his work integrating technology into member service. Specifically, his use of the iPad—which he even used during his acceptance speech—helped revolutionize the way Unitus Community Credit Union attracts and engages new members.

Gene Pelham was honored as the Credit Union Professional of the Year. The Rogue Federal Credit Union CEO emphasizes community service and is known for hands-on involvement and accessibility to employees, and his vision in working to facilitate the merger that created the NWCUA helped to significantly advance the movement regionally and improve resources for member credit unions.

Steve Gray, recently-retired Chairman of the Board for OnPoint Community Credit Union, was presented with the Distinguished Volunteer of the Year award. Gray joined the credit union’s board when it was known as Portland Teacher’s Credit Union, and under his leadership, the credit union transitioned from $350 million in assets to nearly $3 billion.

Gary Oakland was recognized for his years of service at the helm of BECU with the prestigious Mark of Excellence Award. His colleagues lauded him for leading the credit union through a number of challenges while maintaining a focus on member and public service. Embedded below is a video tribute put together by Oakland’s friends and colleagues in celebration of the award.

Capitol Advocacy Awards
In order to continue to thrive, credit unions must be active in the political arena. Capitol Advocacy Award-winning credit unions are those that have participated in the NWCUA’s advocacy efforts over the past year, including participating in Project Zip Code and legislators meetings, writing comment letters and responding to calls-to-action, attending the NWCUA governmental affairs forums and state and federal government affairs conferences, and making contributions to the NWCUA’s political action committees.

Some of those credit unions are further recognized for going above and beyond in their advocacy efforts over the past year with our Top of the Hill Award.

Thirty-eight credit unions in Oregon and Washington were honored for their support of credit union lobbying efforts by receiving a Capitol Advocacy Award, while 12 credit unions received Top of the Hill Awards.

Capitol Advocacy Award
Advantis Credit Union – OR
Clackamas Federal Credit Union – OR
First Tech Federal Credit Union – OR
Maps Credit Union – OR
Mid Oregon Federal Credit Union – OR
Northwest Community Credit Union – OR
NW Priority Credit Union – OR
OnPoint Community Credit Union – OR
Oregon Community Credit Union – OR
Oregonians Credit Union – OR
Pacific Crest Federal Credit Union – OR
Providence Federal Credit Union – OR
Rivermark Community Credit Union – OR
Rogue Federal Credit Union – OR
SOFCU Community Credit Union – OR
TLC Federal Credit Union – OR
UFCW Northwest Federal Credit Union – OR
Unitus Community Credit Union – OR
Valley Credit Union – OR
BECU – WA
Columbia Credit Union – WA
Fibre Federal Credit Union – WA
Generations Credit Union – WA
Gesa Credit Union – WA
Harborstone Credit Union – WA
iQ Credit Union – WA
North Coast Credit Union – WA
O Bee Credit Union – WA
Our Community Credit Union – WA
Red Canoe Credit Union – WA
Spokane Federal Credit Union – WA
Spokane Media Federal Credit Union – WA
Spokane Teachers Credit Union – WA
TwinStar Credit Union – WA
United Health Services Credit Union – WA
Whatcom Educational Credit Union – WA
Woodstone Credit Union – WA
Yakima Valley Credit Union – WA

Top of the Hill Award
Maps Credit Union – OR
Mid Oregon Federal Credit Union – OR
Oregon Community Credit Union – OR
Pacific Crest Federal Credit Union – OR
Rivermark Community Credit Union – OR
Valley Credit Union – OR
Fibre Federal Credit Union – WA
North Coast Credit Union – WA
O Bee Credit Union – WA
Spokane Media Federal Credit Union – WA
TwinStar Credit Union – WA
Whatcom Educational Credit Union – WA

Credit Union Advocate of the Year Awards
Four Pacific Northwesterners were presented with Credit Union Advocate of the Year Awards. Two credit union volunteers and two credit union professionals—one each from Oregon and Washington—were honored for their work on behalf of the credit union movement. 

Oregon Advocates of the Year
Kevin Cole, Maps Credit Union, Salem, Ore. (Professional)
Liz Shelby, Rogue Federal Credit Union, Medford, Ore. (Volunteer)

Washington Advocates of the Year
Lee Wojnar, O Bee Credit Union, Tumwater, Wash. (Professional)
Terry Brennan, Whatcom Educational Credit Union, Bellingham, Wash. (Volunteer)

Spectrum Awards
The NWCUA Spectrum Awards honor the best in credit union marketing and communications throughout Washington and Oregon. In addition to seven general categories and five asset categories, a Best of Show Award is given to the credit union with the best overall entry as determined by judges.

The 2011 Best of Show recipient was O Bee Credit Union. Judged in the Coordinated Campaign category’s $50-$150 million sub-category, the credit union’s entry titled “Capture the Tag” used new technology and the age-old game of capture the tag to engage young people and deliver financial education lessons to everyone who played. The effort also received international media attention and is currently being duplicated in other parts of the world.

Other 2011 Spectrum winners and honorable mentions include

CATEGORY

ASSET SUB-CATEGORY

AWARD

ANNUAL REPORTS

 

 

O Bee Credit Union

$50Million-$150Million

Spectrum

STCU

Greater that $600Million

Hon. Men.

Unitus Credit Union

Greater that $600Million

Spectrum

BRANDING

 

 

Industrial Credit Union

$50Million-$150Million

Spectrum

Industrial Credit Union

$50Million-$150Million

Hon. Men.

Our Community Credit Union

$150Million-$350Million

Hon. Men.

Global Credit Union

$150Million-$350Million

Spectrum

Maps Credit Union

$350Million-$600Million

Hon. Men.

STCU

Greater that $600Million

Spectrum

BROADCAST MEDIA

 

 

Industrial Credit Union

$50Million-$150Million

Spectrum

Tapco Credit Union

$150Million-$350Million

Spectrum

Global Credit Union

$150Million-$350Million

Hon. Men.

Verity Credit Union

$350Million-$600Million

Spectrum

Verity Credit Union

$350Million-$600Million

Hon. Men.

STCU

Greater that $600Million

Hon. Men.

Twin Star Credit Union

Greater that $600Million

Spectrum

COORDINATED CAMPAIGN

 

 

Cowlitz Credit Union

Less than $50 Million

Hon. Men.

O Bee Credit Union

$50Million-$150Million

Spectrum

Industrial Credit Union

$50Million-$150Million

Hon. Men.

Our Community Credit Union

$150Million-$350Million

Hon. Men.

Salal Credit Union

$150Million-$350Million

Spectrum

Red Canoe Credit Union

$350Million-$600Million

Spectrum

Verity Credit Union

$350Million-$600Million

Hon. Men.

STCU

Greater that $600Million

Hon. Men.

Advantis Credit Union

Greater that $600Million

Hon. Men.

Unitus Credit Union

Greater that $600Million

Spectrum

DIGITAL/E-MARKETING

 

 

Industrial Credit Union

$50Million-$150Million

Spectrum

Global Credit Union

$150Million-$350Million

Spectrum

Seattle Metropolitan Credit Union

$350Million-$600Million

Hon. Men.

Kitsap Credit Union

Greater that $600Million

Spectrum

Unitus Credit Union

Greater that $600Million

Hon. Men.

NEWSLETTERS

 

 

Cowlitz Credit Union

Less than $50 Million

Spectrum

Pacific NW Federal Credit Union

$50Million-$150Million

Spectrum

Valley Credit Union

$50Million-$150Million

Hon. Men.

Maps Credit Union

$350Million-$600Million

Spectrum

Seattle Metropolitan Credit Union

$350Million-$600Million

Hon. Men.

STCU

Greater that $600Million

Spectrum

BECU

Greater that $600Million

Hon. Men.

PRINT

 

 

SnoCope Federal Credit Union

Less than $50 Million

Hon. Men.

Cowlitz Credit Union

Less than $50 Million

Spectrum

Pacific NW Federal Credit Union

$50Million-$150Million

Hon. Men.

Industrial Credit Union

$50Million-$150Million

Spectrum

Salal Credit Union

$150Million-$350Million

Spectrum

Red Canoe Credit Union

$350Million-$600Million

Hon. Men.

Verity Credit Union

$350Million-$600Million

Spectrum

WECU

Greater that $600Million

Spectrum

Twin Star Credit Union

Greater that $600Million

Hon. Men.

PUBLIC RELATIONS

 

 

O Bee Credit Union

$50Million-$150Million

Spectrum

Global Credit Union

$150Million-$350Million

Spectrum

Red Canoe Credit Union

$350Million-$600Million

Hon. Men.

Seattle Metropolitan Credit Union

$350Million-$600Million

Spectrum

STCU

Greater that $600Million

Spectrum

WEBSITE

 

 

Industrial Credit Union

$50Million-$150Million

Spectrum

Valley Credit Union

$50Million-$150Million

Hon. Men.

Maps Credit Union

$350Million-$600Million

Hon. Men.

The NWCUA proudly recognizes the outstanding work of so many of its member credit unions and looks forward to seeing continued innovation and emerging talent at work in growing the credit union movement, both regionally and nationally.

 

Questions or Concerns? Contact Matt Halvorson, Anthem Editor: mhalvorson@nwcua.org.

Posted in CU4Kids, Events, Federal, MAXX Annual Convention, NWCUA.