Wednesday Convention Agenda Features Nationally-Renowned Speakers and Presenters

Wednesday marks the first full day of the Northwest Credit Union Association (NWCUA) Convention and Annual Business Meeting. The agenda is highlighted by addresses from Salim Ismail and Susan Ershler, with a Friendraiser and Bottle Auction taking place in the evening to benefit the Washington and Oregon Foundations.

Ismail, a successful inventor and entrepreneur, will address significant technological breakthroughs that have the potential to revolutionize the credit union movement. He will discuss his concept of “disruptive innovation,” and attendees will leave the session prepared to increase internal efficiencies and reduce losses at their credit unions.

Ershler will use her story to inspire attendees to achieve seemingly impossible goals. As an author, mountain climber, business and sales executive, and international speaker, her résumé is as as diverse as it is impressive. She will discuss how the passionate, unrelenting pursuit of one’s goals can specifically translate to work within the credit union movement.

The day’s events will also include a number of breakout sessions and idea exchanges focused on helping credit unions advance every aspect of their service to members, including a discussion of prize-linked savings; and an interactive session on marketing techniques led by Ron Rosenberg, President of Quality Talk, Inc.; and a highly-anticipated session led by the NWCUA government affairs team on political advocacy.

The joint Foundations Friendraiser event will feature a silent bottle auction, dessert, and live entertainment from singing impressionist/comedian Larry G. Jones. A number of prizes will also be given away, with all proceeds going to benefit the Foundations.

Tuesday saw the Convention open with the first Association business meeting since the Oregon and Washington leagues merged on Jan. 1, 2011. Credit Union National Association (CUNA) President and CEO Bill Cheney provided opening remarks as the keynote speaker and touched on a number of issues facing the movement on both a local and national level. Continued coverage of the Convention will be available each day this week as part of a special series of Convention-specific editions of Anthem.


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Posted in MAXX Annual Convention.