Spectrum Awards Deadlines Extended

The deadlines to have your credit union’s marketing and communications evaluated by regional experts in the Northwest Credit Union Association’s 2011 Spectrum Marketing & Communications Awards have been extended by two weeks.

The 14-day cushion will allow credit unions new to the Spectrum program extra time to prepare their entries, while giving those with Spectrum experience time to refine theirs. Early submissions must now arrive at NWCUA offices in Federal Way, Wash., on or before Friday, July 1. All entries are due no later than Friday, July 15.

Visit the Spectrum Awards website for an entry packet and more information—including FAQs on “how to enter” and “citing results.”

The Spectrum Marketing Awards is a volunteer-driven awards program honoring excellence in Northwest credit union communications and marketing. Any NWCUA member credit union can enter. It is also the only credit unions awards program in the nation that includes entry critiques by experts in many marketing and communications disciplines.

For more information, see here.

A detailed description of the general categories is found on the Spectrum page of the NWCUA Website, but they include:

  • Annual Reports
  • Branding
  • Broadcast Media
  • Coordinated Campaign
  • Digital Media/E-Marketing
  • Newsletters
  • Print
  • Public Relations
  • Website

And don’t worry! Credit unions compete against credit unions of similar size. Asset categories include:

  • Under $50M
  • $50M – $150M
  • $150M – $350M
  • $350M – $600M
  • Greater than $600M

So, take a few moments and review last year’s publications, marketing materials, advertising campaigns, and your widgets and gadgets. Choose your best creations and send your entry in by June 30!


Visit the Spectrum page for more information, or contact Association Assistant Christine Duncan:  206.340.4813, cduncan@nwcua.org.

Posted in Awards, Business Solutions, Events, Industry Insight, Marketing & Communications, MAXX Annual Convention, NWCUA.