Your Secret Weapon to Member Segmentation and Smarter Marketing

Business Solutions: Information from the League’s Business Partners

If you’re like many credit unions, you’ve probably decided that it makes sense to make insurance available to your members. After all, providing options that could deliver better, more affordable coverage than they’re likely to find elsewhere is a great way to enhance member service and build non-interest income.

But choosing the right provider can be tricky, especially when you take a closer look at how they’ll market the product. You want to make sure you choose a partner that has the experience and expertise to maximize marketing opportunities.

MemberCONNECT® from CUNA Mutual delivers in two critical ways.

First, through segmentation. Using member information gleaned from its database of more than 50 million credit union members, CUNA Mutual has developed a proprietary segmentation strategy that divides members into 13 core segments based on demographics, psychographics, and behaviors.

When your credit union participates in the MemberCONNECT program, your member data will be securely run through the CUNA model and segmented into the 13 core groups. Your members will receive only the insurance offers that match their needs and purchasing patterns—and your credit union will be perceived as a financial partner who truly understands them and doesn’t waste their time with off-target promotions.

The second way MemberCONNECT delivers is through timely connections. MemberCONNECT creates a member-focused marketing schedule. This helps ensure members learn about the right products at a time when they’re more likely to purchase, and aren’t inundated with too-frequent or ill-timed mailings.

These important marketing differences can add up to increased non-interest income, and strengthened member relationships.  Learn how segmentation and timely connections through MemberCONNECT can make a difference for your credit union’s insurance program.


Posted in CUNA, Marketing & Communications.