Washingtonian Could be ‘Next Top Credit Union Executive’

One Washingtonian is among the six young finalists that have emerged from 41 applicants to vie for the inaugural title of the Next Top Credit Union Executive.

One Washingtonian is among the six young finalists that have emerged from 41 applicants to vie for the inaugural title of the Next Top Credit Union Executive.

Tina Hall, Verity Credit Union’s vice president of organizational development, entered the contest using a project she had been working on to help the credit union retain talent by motivating employees.

“Gone are the days where someone stays with a company for 30 years. In a recession, good people always have a job so it is critical for credit unions right now to keep that talent,” Hall said to the Credit Union Times about why she started the project.

One aspect of her project has Hall leading a class that examines the core motivators of decision making. The class gets a seven-week assignment that forces class members to connect with each other. Hall then follows up with individual coaching sessions.

Hall will cycle through her program again and look to evaluate and define the impact it has on the credit union and its employees.

CUES and Currency Marketing announced the competition in April and put out a call to the best and brightest young executives to share thoughts and projects to advance the industry.

You can see all of the entries on The Next Top Credit Union Executive website.