Spectrum Awards Judging Wraps Up

The three-day judging event for the Spectrum Marketing and Communications Awards has wrapped up and judges are lauding the quality of the 2010 entrants.

The three-day judging event for the Spectrum Marketing and Communications Awards has wrapped up and judges are lauding the quality of the 2010 entrants.

“The entries that I looked at were fantastic,” said Frank Clark, Spectrum judge and Creative Director at Square Tomato, a Seattle Advertising Agency. “Each year at Spectrum the overall quality improves and the entries get more succinct. Very impressive.”

This year’s Spectrum Awards saw more than 30 judges critique 84 entries that were competing in nine categories, including annual reports, branding, broadcast media, coordinated campaign, digital media/e-marketing, newsletters, print, public relations, and website. Several of the categories were all-electronic entries, which allowed judges from across the state to easily give a thorough evaluation from the comfort of their own offices.

One judge noted that the quality of one entry met or exceeded the quality of anything else he’d ever seen in the category. “This entry could easily win accolades at the Seattle Show and probably do well in national competition,” said Sam Dollar, Creative Advisor at JayRay, a marketing and public relations firm in Tacoma.

The Seattle Show is a graphics and video arts competition sponsored by Olympus Press and AIGA-Seattle.

The Washington Credit Union League’s Spectrum Marketing and Communications Awards is a mainstay marketing competition for the state’s League-affiliated credit unions.

2010 winners will be honored at an Awards luncheon this September 16th during a luncheon at the Annual Convention, held this year in SeaTac. You can register for the event at www.waleague.org/convention.