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Feb. 28, 2013
It seems that most “mobs” of people are up to no good. It’s not a word with many positive connotations—in fact, most mobs tend to be pretty angry. Some even carry torches and hunt for ogres.
But in Bellingham, Wash., running into a mob of people isn’t necessarily such a bad thing. Especially if it happens on April 5.
That’s when North Coast Credit Union will host its second Giving Mob, a day-long event that works to turn mobs of people into a giant force for good.
Much like a flash mob, in which people gather to perform orchestrated “spontaneous” events, Giving Mobs bring communities together for “spontaneous” acts of generosity. North Coast’s first foray into Giving Mobs came last fall, when the credit union partnered with the Bellingham Chamber of Commerce to spend a day collecting more than $4,200 in cash and other donations for Lydia’s Place, a non-profit that provides housing and education to homeless women and their children.
In building on the success of the inaugural event, North Coast restructured the Giving Mob model for its second go-round and is now securing sponsorships from area businesses in addition to the day-of donations, which can be made at any Woods Coffee location on April 5. According to Angie Sloan, North Coast's outreach coordinator, it was the success of the first Giving Mob that set the stage for the second endeavor to make an even greater impact.
"You can tell somebody, 'Hey, I've got this great idea,'" Sloan said, "but until they actually see it brought some success and gave some hope to an organization, people just think, 'That sounds like a great idea, but it's not going to fly.' It took doing one and thinking about the pros and cons, the strengths and weaknesses, to be able to restructure it and make it something big."
In addition to the many benefits of community outreach and giving, part of what makes the Giving Mob an effective model for the credit union is the ability to target specific beneficiaries for all the "random" gifts. That has allowed the credit union to take a program that revolves around generosity and community and ensure that it also serves as a consistent reflection of North Coast's brand.
"It's not about collecting donation items or cash just to give away," Sloan said. "We're setting this up to give back to specific organizations in our community that fit within our organization's mission statement, and that's around ending generational poverty and serving the under-served."
The next Giving Mob will benefit Rebound of Whatcom County, an organization that brings hope and healing to the lives of some of the region's most vulnerable children and families by providing them with the skills and connections they need to make positive, sustained change.
Interested in Learning More?
Your member is much more than a routing number on a check. You know that and your team makes them feel special with every transaction. But how do you help them make the turn, to make us their PFI, their community partner, their friend?
The Northwest Credit Union Association's (NWCUA's) Marketers' Council provides professionals in the marketing, communications, media relations and public relations field the opportunity to network and share the challenges and successes they've had promoting their credit union's products and services.
The council will next convene on March 5 in Federal Way, Wash., with O Bee Credit Union's Lee Wojnar and Verity Credit Union's Melina Young slated as featured presenters. Registration and more information are available online.
Questions or comments? Contact Matt Halvorson, Anthem Editor: email@example.com.
Posted on 02/28/2013View All Articles
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